Television: The Critical View » (7th Edition)

Horace Newcomb holds the Lambdin Key Chair for the Peabody Awards in the Grady College of Journalism and Mass Communications at the University of Georgia. He is the editor of two editions of the Museum of Broadcast Communications Encyclopedia of Television (1997, 2004).

First published in 1976, Television: The Critical View set the foundation for the serious study of television, becoming the gold standard of anthologies in the field. With this seventh edition, editor Horace Newcomb has moved the book from one merely intended to legitimize the critical inquiry of television to a text that reflects how complex critical approaches to television have become today. Comprised of virtually all new selections that deal with both classic and contemporary programming, the seventh edition adds new material on television history, the reception context of television, and international programming such as Chinese soap operas and Brazilian telenovelas. Television: The Critical View remains a well established and critically acclaimed text essential for courses in critical studies, communication studies, cultural studies, media history, television criticism, television history, and broadcasting.