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Television in the Antenna Age »

Book cover image of Television in the Antenna Age by David Marc

Authors: David Marc, Robert Thompson, Robert J. Thompson
ISBN-13: 9780631215448, ISBN-10: 0631215441
Format: Paperback
Publisher: Wiley, John & Sons, Incorporated
Date Published: January 2005
Edition: (Non-applicable)

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Author Biography: David Marc

David Marc is a writer and editor who teaches at Syracuse University and Le Moyne College. He is the author of Demographic Vistas (1984; 1996), Comic Visions (1989; Blackwell, 1997) and Bonfire of the Humanities (1995).

Robert J. Thompson is a Professor at Syracuse University, where he heads the Center for the Study of Popular Television at the S. I. Newhouse School of Public Communications. His books include Adventures on Prime Time (1990) and Television’s Second Golden Age (1996).

Book Synopsis

Television in the Antenna Age is a brief, accessible, and engaging overview of the medium’s history and development in the US. Integrating three major concerns—television as an industry, a technology, and an art—the book is a basic primer on the complex, fascinating, and often overlooked story of television and its impact on American life.


  • Covers the entire history of American television, from its urban, middle-class beginnings in the late 40s, to the contemporary impact of new technologies and consolidated corporate.

  • Includes interview segments with industry insiders, pictures, and sidebars to illustrate important figures, trends, and events

Table of Contents

1No small potatoes1
2A downstream medium21
3A burning bush?37
4Staging and screening53
5Corruption and plateau66
6Dull as paint and just as colorful76
7A myth is as good as a smile89
8Oligopoly lost and found111

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