Television and its Viewers: Cultivation Theory and Research »

This book investigates the relationship between exposure to television and beliefs about the world.

Foreword;

1. Origins;
2. Methods of cultivation: assumptions and rationale;
3. Methods of cultivation and early empirical work;
4. Criticisms;
5. Advancements in cultivation research;
6. The bigger picture;
7. Mediation, mainstreaming;
8. How does cultivation 'work', anyway?;
9. Cultivation and the new media;
10. Test pattern; Methodological appendix; References; Index.