Authors: John Corner (Editor), Sylvia Harvey
ISBN-13: 9780340652336, ISBN-10: 0340652330
Format: Paperback
Publisher: Hodder Arnold
Date Published: August 1996
Edition: (Non-applicable)
University of Liverpool
Sheffield Hallam University
This Reader offers an accessible and comprehensive introduction to the study of television. Primarily intended for students at undergraduate level, it raises questions about the nature of television as a medium and a practice and analyzes programs, policy, and organizations while considering the various political and social contexts of contemporary television.
Acknowledgements | ||
Introduction | ||
Sect. I | Texts | 1 |
1 | Technics of the medium | 3 |
2 | Linking and framing in popular television journalism | 11 |
3 | The eye of the storm: reviewing the Gulf War | 23 |
4 | Traditional racism | 29 |
5 | Decoding television news | 40 |
Sect. II | Genres | 53 |
6 | Television and pop: the case of the 1950s | 55 |
7 | Television, police and audience | 66 |
8 | MTV | 75 |
9 | The aesthetic experience: soap opera | 88 |
10 | Oranges Are Not the Only Fruit: reaching audiences other lesbian texts cannot reach | 88 |
11 | Situation comedy and stereotyping | 111 |
12 | History with holes: Channel 4 films of the 1980s | 117 |
13 | Discriminating or duped? Young people as consumers of advertising/art | 126 |
Sect. III | Contexts | 135 |
14 | Television in the family circle | 137 |
15 | Gender and generation: the case of thirtysomething | 147 |
16 | Radical shopping in Los Angeles | 157 |
17 | Mediating the ordinary: the "access" idea and television form | 165 |
18 | Programmes for black audiences | 175 |
19 | Reception as flow | 187 |
Sect. IV | Policy | 199 |
20 | Channel 4 television: from Annan to Grade | 201 |
21 | Public television: the historical and political context | 211 |
22 | Globo village: television in Brazil | 221 |
Sect. V | Industry documents | 231 |
(a) | Diversity and quality in television (ITC) | 234 |
(b) | Advertising and children (ITC) | 236 |
(c) | Advertising and sponsorship (EU) | 240 |
(d) | Impartiality (ITC) | 243 |
(e) | BBC producers' guidelines | 246 |
(f) | Guidelines for drama-documentary (ITV Network Centre) | 253 |
(g) | The Federal Communications Commission and American broadcast regulation (Newton Minow) | 255 |
(h) | Public interest and American broadcasting (Newton Minow) | 257 |
(i) | The Communications Act, USA. Candidates for public office | 259 |
(j) | The Fairness Doctrine and procedures to be used in filing Fairness Doctrine complaints (FCC) | 260 |
(k) | General Fairness Doctrine obligations of broadcast licensees (FCC) | 263 |
Index | 265 |