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Television Studies: the Basics » (New Edition)
Authors: Toby Miller
ISBN-13: 9780415774246, ISBN-10: 0415774241
Format: Paperback
Publisher: Taylor & Francis, Inc.
Date Published: February 2010
Edition: New Edition
Author Biography: Toby Miller
Toby Miller is Professor of Cultural Studies and Cultural Policy at New York University, editor of The Journal of Television & New Media, and author of several publications including The Avengers (1997).
Book Synopsis
Television Studies: The Basics is a lively introduction to the study of a powerful medium. It examines the major theories and debates surrounding production and reception over the years and considers both the role and future of television.
Topics covered include:
- broadcasting history and technology
- institutions and ownership
- genre and content
- audiences
Complete with global case studies, questions for discussion, and suggestions for further reading, this is an invaluable and engaging resource for those interested in how to study television.
Table of Contents
| Preface | ||
| Acknowledgments | ||
| Notes on Contributors | ||
| Introduction | 1 | |
| Forms of Knowledge | ||
| Introduction | 4 | |
| Mass Communication Studies | 4 | |
| The Political Economy of Television (Pierre Bourdieu on Television News) | 7 | |
| Violence and Effects Research | 11 | |
| Ethnography (Multi-sited Ethnography: Made for Television?) | 14 | |
| Television and the Frankfurt School (T. W. Adorno) | 17 | |
| Media Imperialism | 21 | |
| Cultural Studies and Television | 24 | |
| Popular Television Criticism | 27 | |
| Textual Analysis | 29 | |
| New Technologies | 34 | |
| Television Marketing (Disney/ABC's Yellow Campaign) | 37 | |
| Television and the Law (WLBT: Race, Law, Politics and TV) | 40 | |
| Globalisation | 43 | |
| Television Production and Distribution (Exporting Australian Soap) | 46 | |
| Policy | 50 | |
| Public versus Private (PBS: The 'Oasis' of the Wasteland) | 53 | |
| Stereotypes and Representations: International | 56 | |
| Audiences | ||
| Introduction | 60 | |
| The Constructed Viewer | 60 | |
| TV Audiences and Everyday Life (British Film Institute Audience Tracking Study) | 64 | |
| Fandom (Buffy the Vampire Slayer) | 66 | |
| Uses and Gratifications Research (Star Trek: Uses and Gratifications versus Fan Culture) | 70 | |
| Media Effects (CBS and Stanley Milgram) | 74 | |
| Public Opinion | 78 | |
| Children and Education (Sesame Street) | 80 | |
| Public Health Message Audiences (Pharmaceutical Advertising: Drug-Dealing Direct to Consumer) | 84 | |
| Class | 87 | |
| Gender | ||
| Introduction | 91 | |
| Gender, Representation and Television | 91 | |
| Gender and Stereotyping | 94 | |
| Gender and British Television | 97 | |
| Gender and US Television | 101 | |
| Television in the Home (The 'Cultural Politics' of Television in the Home) | 104 | |
| Out-of-home TV Networks (TV and Brand Equity in Theme Retailing) | 106 | |
| Gender and Queerness (Xena: Warrior Princess) | 109 | |
| Targeting Women (Who is Television's Audience?) | 113 | |
| Race | ||
| Introduction | 116 | |
| Television and Race in Britain: Comedy (From Comic Asians to Asian Comics) | 116 | |
| Race and US Television | 120 | |
| Television and Orientalism (Kung Fu) | 123 | |
| Targeting Minorities (Rosie Perez) | 127 | |
| First Peoples' Television (Aboriginal Peoples Television Network) | 130 | |
| Bibliography | 133 | |
| Index | 155 |
Subjects
Entertainment
Television Television - General & Miscellaneous
Entertainment Television Television Broadcasting - General & Miscellaneous
Nonfiction Entertainment Television
Television Television - General & MiscellaneousEntertainment
Television Television Broadcasting - General & MiscellaneousNonfiction
Entertainment Television
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