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Authors: David Morley
ISBN-13: 9780415054454, ISBN-10: 0415054451
Format: Paperback
Publisher: Taylor & Francis, Inc.
Date Published: December 1992
Edition: (Non-applicable)
A multi-faceted exploration of audience research, in which Morley draws on a rich body of empirical work to examine the emergence, development and future of audience research.
Acknowledgements | ||
Introduction | 1 | |
Pt. I | Theoretical frameworks | 43 |
1 | Television audience research: a critical history | 45 |
2 | Psychoanalytic theories: texts, readers and subjects | 59 |
Pt. II | Class, ideology and interpretation | 73 |
3 | Interpreting television: the Nationwide audience | 75 |
4 | The 'Nationwide' Audience: a critical postscript | 119 |
Pt. III | Gender, domestic leisure and viewing practices | 131 |
5 | Research development: from 'decoding' to viewing context | 133 |
6 | The gendered framework of family viewing | 138 |
7 | From Family Television to a sociology of media consumption | 159 |
Pt. IV | Methodological issues | 171 |
8 | Towards an ethnography of the television audience | 173 |
Pt. V | Television, technology and consumption | 199 |
9 | Domestic communication: technologies and meanings | 201 |
10 | The consumption of television as a commodity | 213 |
11 | Private worlds and gendered technologies | 221 |
Pt. VI | Between the private and the public | 249 |
12 | The construction of everyday life: political communication and domestic media | 251 |
13 | Where the global meets the local: notes from the sitting-room | 270 |
Notes | 290 | |
Bibliography | 297 | |
Index | 311 |