Technology Ventures: From Idea to Enterprise » (3rd Edition)

Tom Byers is Professor of Management Science and Engineering at Stanford University and founder of the Stanford Technology Ventures Program, which is dedicated to accelerating high-technology entrepreneurship education and creating scholarly research on technology-based firms. After receiving his Ph.D. from UC Berkeley, Tom spent over a decade in leadership positions in technology companies including Symantec Corporation. His teaching awards include Stanford's highest honor in 2005 and three national awards for entrepreneurship educators.

Richard C. Dorf is Professor of Electrical Engineering and Professor of Management at the University of California, Davis. He is author of Introduction to Electric Circuits (7th Ed.), Modern Control Systems (10th Ed.), Handbook of Electrical Engineering (3rd Ed.), Handbook of Engineering (2nd Ed.), and Handbook of Technology Management. He is the co-founder of six technology firms and was recently elected a Fellow Member in The American Society for Engineering Education (ASEE)in recognition of his outstanding contributions to the Society.

Andrew J. Nelson is Assistant Professor of Management at the University of Oregon's Lundquist College of Business, where he teaches courses in strategy and entrepreneurship. He received his Ph.D. and B.A. degrees from Stanford University and his M.Sc. from Oxford University. Prior to joining the University of Oregon, he held the post of Lecturer in management science and engineering at Stanford University. Dr. Nelson is well known for his research into university-based entrepreneurship

For business, engineering, and science students and professionals who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on "technology," including clean tech, information technology and the life sciences, ensures wide-ranging appeal to anyone with an interest in high-potential ventures.

The extensive features in this edition include:

• Expanded attention to "clean tech" startups in the energy and environment sectors

• Special coverage of university technology commercialization, open source innovation, and social entrepreneurship

• Eight cases, including two from the well-known Harvard Business School archive

• A "venture challenge" business plan exercise at the end of each chapter

• Extensive web-based resources, including sample presentations, more cases and business plans, and numerous videos of entrepreneurs and other thought leaders

Part 1: Venture Opportunity, Concept, and Strategy

Chapter 1: Economic Growth and the Technology Entrepreneur

Chapter 2: Opportunity and the Concept Summary

Chapter 3: Vision and the Business Model

Chapter 4: Competitive Strategy

Chapter 5: Innovation Strategies
Part 2: Venture Formation and Planning

Chapter 6: Risk and Return

Chapter 7: The Business Plan

Chapter 8: Types of Ventures

Chapter 9: Knowledge, Learning, and Design

Chapter 10: Legal Formation and Intellectual Property
Part 3: Detailed Functional Planning for the Venture

Chapter 11: The Marketing and Sales Plan

Chapter 12: Organizational Development

Chapter 13: Acquiring and Organizing Resources

Chapter 14: Management of Operations

Chapter 15: Acquisitions and Global Expansion
Part 4: Financing and Building the Venture

Chapter 16: Profit and Harvest

Chapter 17: The Financial Plan

Chapter 18: Sources of Capital

Chapter 19: Presentations and Deal Negotiations

Chapter 20: Leading Ventures to Success