Authors: Joyce A. Schwarz, TechTV
ISBN-13: 9780789726483, ISBN-10: 0789726483
Format: Paperback
Publisher: Pearson Education
Date Published: June 2002
Edition: (Non-applicable)
Joyce Schwarz is head of JCOM, one of the leading marketing and new product launch consultants for new and emerging media, including wireless. She specializes in positioning CEOs and consulting on new product and new business development. Schwarz is also the author and developer for the "AOL Workplace of the Future" forum which features 32 pages on where we're going in the future and how we're going to get there in the workplace.
This year, Schwarz was selected as one of the 10 experts by Family PC to project the wireless future for the January 2001 issue. She has won more than 100 awards for her work, ranging from the Time/Life Citation for direct marketing to the American Alumni Association for creativity. Schwarz has also been a keynote speaker at many conferences and seminars, including Digital Hollywood and Convergence Technologies Conference.
Most cellular and PDA users care more about what use they will get out of a device, rather then exactly how it works. TechTV's Cutting the Cord will explain not only the essential features of devices on the market, but also what type of device and service is needed for their lifestyle. It will also enlighten the reader with wireless trends, where they are headed, and how to prepare for this when making decisions now.
Introduction | 1 | |
1 | Most Frequently Asked Questions About Going Wireless | 7 |
2 | Your Device of Choice | 23 |
3 | The Wonders of the Wireless Web | 51 |
4 | Maximizing Use of Your Device | 91 |
5 | Wireless: Safety Net or Health Hazard? | 133 |
6 | Telematics: The Web on Wheels | 163 |
7 | Privacy, Personalization, and Security | 205 |
8 | Connecting on the Go | 241 |
9 | Home Sweet Wireless Home | 277 |
10 | The Wireless Workplace | 311 |
A: Glossary | 347 | |
B: For More Information: Chapter Web Site References | 363 | |
C | TechTV Quick Facts | 385 |
Index | 391 |