Supertrends of Future China: Billion Dollar Business Opportunities for China's Olympic Decade »

The Beijing Olympics in 2008 marks the beginning of an era of new business opportunities in China for 1.3 billion Chinese and the rest of the world. For investors, marketers, and businesspeople who want to understand the new drivers and business chances of the Chinese economy, Supertrends of Future China is the definitive guidebook. The authors - two experts with decades of experience in Asia and both corporate and entrepreneurial track records - introduce readers to China's ten supertrends: Value-adding and Innovating, Urbanizing and Servicing, Consuming and Aspiring, Inter-networking and e-Commercializing, Affluencing and Greening. These supertrends form the foundations of the best opportunities in the manufacturing, service, lifestyle, e-Commerce, telecommunications, finance, and environment industries during China's Olympic Decade.

Foreword Howard Balloch Balloch, Howard

Introduction China, the Land of Mystery: The Good, the Bad, and the Ugly 1

Pt. 1 China's Seeds of Growth

1 China's Three Primary Growth Drivers 31

2 The Drivers of the Drivers 49

3 The Supertrends 69

Pt. 2 The Business Supertrends

4 Value-Adding to Make Better Things, Innovating to Make Things Better 111

5 Serving Me: Urbanizing and the Service Industry 141

Pt. 3 The Social Supertrends

6 Health, Education, and Leisure: Enjoying Life as a Market of One 161

7 Text Me: A Boundaryless Society with Instant Networking 179

Pt. 4 The Wealth Supertrends

8 Affluencing: China's Accumulation of Wealth and Influence 203

9 Red China Goes Green: Saving Energy, Reducing Pollution 225

Pt. 5 Conclusions

10 Become a Gloriously Rich Businessperson 253

Notes 255

Index 281