Strategy Maps: Converting Intangible Assets into Tangible Outcomes »

Building on their earlier collaborative work in The Balanced Scorecard and the Strategy-Focused Organization, (Kaplan (leadership development, Harvard Business School) and Norton (president, Balanced Scorecard Collaborative) add the concept of "strategy maps" to their system of strategic management for business executives. Based on the idea that the results of strategy can't be measured without the strategy first being described and that strategy is easier to describe if it can be visualized, strategy maps are visualization tools for executives that are based on the principles that strategy: balances contradictory forces, is based on differentiating between value propositions required to please targeted customer segments, and recognizes that value is created through internal business processes. Annotation ©2004 Book News, Inc., Portland, OR

March 2004 - Strategic Finance

a useful resource for any manager who is or will be leading a balanced scorecard initiative.