Authors: Mary Coulter
ISBN-13: 9780136078289, ISBN-10: 0136078281
Format: Paperback
Publisher: Prentice Hall
Date Published: July 2009
Edition: 5th Edition
The strategic management text that effectively integrates strategy theory and strategy practice.
Introducing the Concepts; The Context of Managing Strategically; Doing an External Analysis; Doing an Internal Analysis; Functional Strategies; Competitive Strategies; Corporate Strategies; Special Topics: International Strategies and Strategies for Entrepreneurial Ventures and Not-for Profits
For business professionals involved in strategic planning.
A lively, conversational text with an emphasis on current examples, real cases, and practical skill-building exercises. Discussion of functional, competitive, and corporate strategy integrates coverage of formulation, implementation, and evaluation. Pedagogical features include ongoing boxed comments by three real-life managers, boxes of review and discussion questions throughout chapters, Internet boxes, and cases and questions covering a broad range of types and sizes of organizations, from Continental Airlines to the Choctaw Indian Tribe. Annotation c. by Book News, Inc., Portland, Or.
Ch. 1 | Introducing the Concepts | 2 |
Ch. 2 | The Context of Managing Strategically | 32 |
Ch. 3 | Assessing Opportunities and Threats: Doing an External Analysis | 74 |
Ch. 4 | Assessing Strengths and Weaknesses: Doing an Internal Analysis | 118 |
Ch. 5 | Functional Strategies | 152 |
Ch. 6 | Competitive Strategies | 200 |
Ch. 7 | Corporate Strategies | 240 |
Ch. 8 | Strategic Management in Other Organization Types | 300 |
Ch. 9 | At the Crossroads: Bringing it All Together | 336 |