Authors: The Worldwatch Institute
ISBN-13: 9780393337266, ISBN-10: 039333726X
Format: Paperback
Publisher: Norton, W. W. & Company, Inc.
Date Published: January 2010
Edition: Original
The Worldwatch Institute is a Washington, DC-based nonprofit research and publishing organization dedicated to fostering the evolution of an environmentally sustainable society.
The premier environmental nonprofit shows the ways to transform our consumer culture into a culture centered on sustainability.
In this year's volume, the D.C.-based Worldwatch Institute think-tank considers, in several dozen pieces, how "cultures of consumption" can be transformed into "cultures of sustainability." Many ideas take inspiration from diverse traditions: religions can be called upon to embrace their own deepest values and renounce materialism, while establishing new holidays, rituals and taboos incorporating strategies for sustainability (Earth Day, "Green funerals," new days of fasting, etc.); practices honoring elders as transmitters of ancient wisdom can be spread beyond regions where they still thrive (Africa, India, etc.); thousand-year-old Asian farming methods can be revived. Ideas for restructuring education include replacing the "Three Rs" with the "Seven Rs" ("reduce, reuse, recycle, respect, reflect, repair, and responsibility") and emphasizing "environmental education" in higher learning. The largest-scale changes include shifting societal goals from "maximizing growth of the market economy to maximizing sustainable human well being"; ensuring that the burden of reduced production falls on the wealthiest, not the poorest; and building sustainable cities like Vauban, a 5,000-household German community that uses 100 percent renewable energy. Though many solutions in this visionary volume require a pie-in-the-sky "whole Earth community" legal system prioritizing "the right to life" over "the right to conduct business," it should give leaders and laypeople much to consider.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Acknowledgments vii
Foreword Muhammad Yunus xv
Preface Christopher Flavin xvii
State of the World: A Year in Review Lisa Mastny Valentina Agostinelli xxi
The Rise and Fall of Consumer Cultures Erik Assadourian 3
Traditions Old and New 21
Engaging Religions to Shape Worldviews Gary Gardner 23
Ritual and Taboo as Ecological Guardians Gary Gardner 30
Environmentally Sustainable Childbearing Robert Engelman 36
Elders: A Cultural Resource for Promoting Sustainable Development Judi Aubel 41
From Agriculture to Permaculture Albert Bates Toby Hemenway 47
Education's New Assignment: Sustainability 55
Early Childhood Education to Transform Cultures for Sustainability Ingrid Pramling Samuelsson Yoshie Kaga 57
Commercialism in Children's Lives Susan Linn 62
Rethinking School Food: The Power of the Public Plate Kevin Morgan Roberta Sonnino 69
What Is Higher Education for Now? David W. Orr 75
Business and Economy: Management Priorities 83
Adapting Institutions for Life in a Full World Robert Costanza Joshua Farley Ida Kubiszewski 85
Sustainable Work Schedules for All Juliet Schor 91
Changing Business Cultures from Within Ray Anderson Mona Amodeo Jim Hartzfeld 96
Social Entrepreneurs: Innovating Toward Sustainability Johanna Mair Kate Ganly 103
Relocalizing Business Michael H. Shuman 110
Government's Role in Design 117
Editing Out Unsustainable Behavior Michael Maniates 119
Broadening the Understanding of Security Michael Renner 127
Building the Cities of the Future Peter Newman 133
Reinventing Health Care: From Panacea to Hygeia Walter Bortz 138
Earth Jurisprudence: From Colonization to Participation Cormac Cullinan143
Media: Broadcasting Sustainability 149
From Selling Soap to Selling Sustainability: Social Marketing Jonah Sachs Susan Finkelpearl 151
Media Literacy, Citizenship, and Sustainability Robin Andersen Pamela Miller 157
Music: Using Education and Entertainment to Motivate Change Amy Han 164
The Power of Social Movements 171
Reducing Work Time as a Path to Sustainability John de Graaf 173
Inspiring People to See That Less Is More Cecile Andrews Wanda Urbanska 178
Ecovillages and the Transformation of Values Jonathan Dawson 185
Notes 191
Index 231
Boxes
1 Do High Consumption Levels Improve Human Well-being? Erik Assadourian 9
2 The Essential Role of Cultural Pioneers Erik Assadourian 19
3 A Global Ecological Ethic Patrick Curry 28
4 Deepening Perceptions of Time Alexander Rose 34
5 Dietary Norms That Heal People and the Planet Erik Assadourian Eddie Kasner 49
6 Sustainability and the Human-Nature Relationship Almut Beringer 58
7 Toy Libraries Lucie Ozanne Julie Ozanne 66
8 Transformation of the California Academy of Sciences Gregory C. Farrington 68
9 Unresolved Questions in Environmental Education David C. Orr 77
10 Maximizing the Value of Professional Schools Erik Assadourian 78
11 A New Focus for Scientists: How Cultures Change Paul R. Ehrlich Anne H. Ehrlich 81
12 The Folly of Infinite Growth on a Finite Planet Øystein Dahle 87
13 Upgrading the Corporate Charter Kevin Green Erik Assadourian 102
14 Cradle to Cradle: Adapting Production to Nature's Model William McDonough Michael Braungart 106
15 A Carbon Index for the Financial Market Eduardo Athayde 108
16 The U.N. Marrakech Process on Sustainable Consumption and Production Stefanie Bowles 120
17 Making Social Welfare Programs Sustainable Kevin Green Erik Assadourian 141
18 Principles of Earth Jurisprudence Cormac Cullinan 144
19 The Evolving Role of Environmental Journalism in India Raj Chengappa 162
20 Lights, Camera, Ecological Consciousness Yann Arthus-Bertrand 165
21 Art for Earth's Sake Satish Kumar 166
22 Growing a Degrowth Movement Serge Latouche 181
23 The Slow Food Movement Helens Gallis 182
Tables
1 Sustainable World Population at Different Consumption Levels 6
2 How Industries Have Shifted Cultural Norms 14
3 Media Access by Global Income Group, 2006 15
4 Reference Works on Religion and Nature 24
5 Selected Religious Perspectives on Consumption 26
6 Economic Precepts of Selected Religious and Spiritual Traditions 29
7 Childhood Marketing Efforts from Around the World 64
8 Examples and Features of Choice Editing 122
9 Health Care Performance, Selected Countries, 2006 139
10 Selected Successful Product and Social Marketing Campaigns 153
11 Efforts to Promote Media Literacy, Selected Countries 160
Figures
1 Humanity's Ecological Footprint, 1961-2005 5
2 Aspirations of First-Year College Students in the United States, 1971-2008 10
3 U.S. Gross Domestic Product versus Genuine Progress Indicator, 1950-2004 88
4 Annual Hours of Work in Selected Countries, 2007 92
5 Culture Change Model 98