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Start Your Own Public Relations Business »

Book cover image of Start Your Own Public Relations Business by Entrpreneur Press

Authors: Entrpreneur Press, Jacquelyn Lynn
ISBN-13: 9781599183381, ISBN-10: 1599183382
Format: Hardcover
Publisher: Entrepreneur Press
Date Published: March 2009
Edition: (Non-applicable)

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Author Biography: Entrpreneur Press

McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

Book Synopsis

Campaign for Your Success!

The explosion of media opportunities and the rapidly changing communications landscape have served as key drivers for the public relations industry, creating huge opportunities for communications and PR specialists like you!

Coaching you all the way, the experts at Entrepreneur show you how to parlay your PR experience into a successful new business. Our experts take you step by step from building the business foundation to managing day-to-day operations. Learn how to set up your firm, choose your market niche, prospect and sign clients, build media relationships, set fees, and more! Plus, gain priceless insight, tips, and techniques from practicing entrepreneurs and industry experts!

Learn how to:

  • Set up your own PR firm
  • Choose your market niche
  • Win over, sign, and keep clients
  • Build strong, well-planned campaigns using the latest tools of the trade
  • Develop prosperous relationships and partnerships
  • Boost profits by expanding your business
  • And more

Go from public relations pro to CEO! Start your own public relations firm today!

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