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Start Your Own Personal Training Business »
Authors: Jacquelyn Lynn, Entrepreneur Press
ISBN-13: 9781932156003, ISBN-10: 1932156003
Format: Hardcover
Publisher: McGraw-Hill/Business & Investing Distributed Product
Date Published: December 2003
Edition: (Non-applicable)
Author Biography: Jacquelyn Lynn
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
Book Synopsis
Whether you want to start a part-time personal training business, a full time solo operation or a substanial company with a full stable of trainers and your own exercise studio, this book is for you.
Table of Contents
| Preface | vii | |
| Chapter 1 | Introduction to Personal Training | 1 |
| What Do Personal Trainers Do? | 3 | |
| Who Is Your Market? | 5 | |
| Is This Business for You? | 5 | |
| Credibility and Credentials | 6 | |
| Continuing Education | 9 | |
| Chapter 2 | Designing Your Business | 11 |
| Business Plan Elements | 12 | |
| To Market, to Market | 13 | |
| The Competitor You Can't See | 15 | |
| The Industry's Showcase | 16 | |
| Choosing a Niche | 16 | |
| What Should You Do Besides Training? | 16 | |
| Establishing Policies and Procedures | 17 | |
| Cancellation Policy | 17 | |
| Late Policy | 18 | |
| Think About the Unthinkable | 18 | |
| Are You Liable? | 21 | |
| Are You on a Mission? | 22 | |
| Chapter 3 | Structuring Your Business | 25 |
| Legal Structure | 26 | |
| Business Insurance | 27 | |
| Licenses and Permits | 28 | |
| Professional Advisors | 30 | |
| What's In a Name? | 32 | |
| Chapter 4 | Locating and Setting Up Your Business | 35 |
| Working from the Home | 36 | |
| Commercial Facilities | 36 | |
| Operating in Cyberspace | 38 | |
| Web Site Disclaimer | 38 | |
| Going Mobile | 39 | |
| Chapter 5 | Start-Up Expenses and Financing | 41 |
| Sources of Start-Up Funds | 42 | |
| Equipping Your Business | 44 | |
| Telecommunications | 46 | |
| Office Supplies | 49 | |
| Exercise Equipment | 50 | |
| Vehicle | 50 | |
| Adding It All Up | 51 | |
| Chapter 6 | Staffing--Maximizing Your Human Resources | 55 |
| Where to Look | 56 | |
| Evaluating Applicants | 57 | |
| Once They're on Board | 59 | |
| Paying Your Employees | 61 | |
| Employee Benefits | 61 | |
| Employees or Independent Contractors? | 62 | |
| Noncompete and Confidentiality Agreements | 63 | |
| Chapter 7 | Building Client Relationships | 65 |
| The Initial Consultation | 66 | |
| As the Boss | 68 | |
| Critical Documents | 68 | |
| Informed Consent | 68 | |
| Physician Consent/Clearance | 69 | |
| Fitness Assessment | 69 | |
| Client Records | 69 | |
| Keeping Your Clients Motivated | 70 | |
| Can Clients Reach You? | 72 | |
| Chapter 8 | Advertising and Marketing | 85 |
| Marketing 101 | 86 | |
| Targeting Your Market | 87 | |
| Getting the Word Out | 87 | |
| Direct Mail | 88 | |
| Collateral Materials | 89 | |
| The Real Gold Mine | 90 | |
| Medical Referral Programs | 91 | |
| Ideas for Promoting Your Business | 92 | |
| Is It Newsworthy? | 93 | |
| Give It Away | 93 | |
| Selling Your Business | 94 | |
| Be Prepared | 94 | |
| Assessing Your Results | 95 | |
| Chapter 9 | Fiscal Fitness | 97 |
| Pricing Your Services | 98 | |
| Payment Methods | 100 | |
| Accepting Credit and Debit Cards | 100 | |
| Setting Credit Policies | 100 | |
| Billing | 101 | |
| Keeping Records | 102 | |
| Ask Before You Need | 104 | |
| Chapter 10 | Tales from the Trenches | 107 |
| Know What Your Clients Know | 108 | |
| Stay Flexible | 108 | |
| Assign Homework | 109 | |
| Pick Up After Your Clients | 109 | |
| Invest in Education | 110 | |
| You Are Not Your Client | 110 | |
| Don't Throw It Away | 111 | |
| Decide How Much You're Willing to Work | 111 | |
| Be Your Own Advertisement | 111 | |
| Give Gifts that Come Back to You | 111 | |
| Appendix | Personal Training Resources | 113 |
| Glossary | 119 | |
| Index | 123 |
Subjects
Business Books
Careers & Employment Careers & Employment - Vocational Guidance
Business Books Management & Leadership Industry Profiles - Management
Health Books, Diet & Fitness Books Exercise & Fitness Exercise - General
Careers & Employment Careers & Employment - Vocational GuidanceBusiness Books
Management & Leadership Industry Profiles - ManagementHealth Books, Diet & Fitness Books
Exercise & Fitness Exercise - General
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