Sportscasters/Sportscasting: Principles and Practices » (1st Edition)

A comprehensive introduction to the workings of the business, Sportscasters/Sportscasting: Principles and Practices explains all of the information essential to anyone looking to begin a career in sports media. This unique volume explores topics in print and broadcast media, sports psychology, technology issues, politics and legalities, ethics, and even the role of sports and sportscasting in society. Other topics discussed include the historical development and economics of sports and sportscasting, sports spectators, sports controversies, sociological perspectives, and sports journalism.

Sportscasters/Sportscasting: Principles and Practices is filled with knowledge essential to the craft of sportscasting, including numerous appendices containing acronyms and biographic information about over 200 sportscasters, and a complete Instructor’s Manual with exercises to help guide students toward mastery of the topic. Please visit http://LKFullerSport.com for more information and to download the Instructor's Manual.

Preface and Acknowledgements     xi
Introduction to Sport, Sportscasters, and Sportscasting     1
Organization     2
Exercises in Sportscasting     4
The Historical Development of Sports and Sportscasting     9
Radio     13
Television     18
The Economics of Sports, Sportscasters, and Sportscasting     29
Sports Advertisers and Advertising     31
Sport Tourism     37
Sports Marketing and Management     38
The Sports-Media Complex     41
Sportscaster Earnings     43
Sports Sponsorship     44
Audiences for Sports and Sportscasting     49
U.S. Sports Spectators     49
Sports Spectators around the World     61
Sports Spectators for Special Events     64
The Role of Media in Sports and Sportscasting     71
Print Sports Media     71
Sportswriters/Sportswriting     76
Sports Journalism/Sports Journalists     81
Sports Print Media Today     83
Sports Media: Broadcasting and Beyond     84
Radio     85
Television     89
Sports/Television     94
Controversies     107
Beyond Broadcasting     110
Sportscasters     112
Sportscaster Profiles     124
Sociocultural Perspectives on Sports and Sportscasting     167
The Pervasiveness and Salience of Sports     167
Role Modeling/Heroes     173
Sociological Issues Relative to Sportscasting     178
Race     192
Drugs, Gambling, and Violence     194
Practicum on Sportscasting     199
Becoming a Sportscaster     199
Sports Journalism: Writing     216
Sports Journalism: Broadcasting     219
Specific Sports(Casting)     223
Sports Psychology     232
Future Concerns and Considerations about Sports and Sportscasting     235
Technology     237
Sports Stadiums     239
Politics and Legalities     241
Ethics     244
You and the Future of Sportscasters/Sportscasting     247
Acronyms     251
Autobiographies, Biographies, and Books about Sports Journalists     253
Sportscasters: A Partial Listing     259
Sportscasting-related Journals, Periodicals, Magazines, Newspapers, and E-zines      263
Sportscasting-related Resources for Racial Minorities     269
Sportscasting-related Resources for Women     271
Sportscasting-related Schools, Libraries, Museums, and Archives     275
Sportscasting-related Web Sites     279
Sports Halls of Fame     283
Sports Networks     291
Sports and Sportscasting-related Organizations     293
Worldwide Sports     301
Glossary     303
References     305
About the Author     349
Index     351