Authors: G. Clayton Stoldt, Stephen Dittmore, Scott Branvold, Scott E. Branvold, Stephen W. Dittmore
ISBN-13: 9780736053402, ISBN-10: 0736053409
Format: Other Format
Publisher: Human Kinetics Publishers
Date Published: January 2006
Edition: 1st Edition
G. Clayton Stoldt, EdD, is an associate professor of sport administration at Wichita State University in Wichita, Kansas. He has 10 years of experience in college sport media relations and has won several awards for publications he has produced as a public relations professional. He has taught courses in sport public relations for eight years and has written more than 30 articles and presented at numerous conferences to academic and professional audiences. He is a member of the North American Society for Sport Management (NASSM), the Sport Marketing Association, and the College Sports Information Directors of America.
Stephen W. Dittmore, MA, has 10 years of experience in sport public relations. He is pursuing a PhD in sport administration and has been a sport administration instructor and lecturer at the University of Louisville and Wichita State University. He served as director of Venue Press Services for the 2002 Winter Olympic Games and as the public relations manager for USA Wrestling. He is a member of the North American Society for Sport Management (NASSM) and has presented several papers relating to sport public relations at NASSM conferences.
Scott Branvold, MA, EdD, is a professor of sport management at Robert Morris University. He has over 20 years of experience in sport management. He has contributed chapters to two publications, written articles for sport marketing and management journals, and has given several presentations on topics relating to sports. Branvold earned his doctorate in education from the University of Utah.
Sport Public Relations: Managing Organizational Communication fills a void in the ever-expanding field of sport management by providing comprehensive treatment of public relations practice within sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media s interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization s goals.
The book covers all aspects of public relations, starting with the basics and progressing all the way through legal and ethical issues that sport public relations professionals encounter. The following are some of the topics covered: * The purpose of sport public relations programs, the distinction from sport marketing, and the benefits to sport organizations