List Books » Spin Control: The White House Office of Communications and the Management of Presidential News
Authors: John Anthony Maltese
ISBN-13: 9780807844526, ISBN-10: 0807844527
Format: Paperback
Publisher: University of North Carolina Press, The
Date Published: February 1994
Edition: REVISED
Spin Control, originally published in 1992, chronicles the development of the powerful White House Office of Communications and its pivotal role in molding our perception of the modern presidency. In this new edition, John Maltese brings his analysis up to date with a chapter detailing the media techniques of the Bush administration, the 1992 presidential campaign (including the use of talk shows like 'Larry King Live'), and the early Clinton administration.
The adoption of public relations techniques by the White House, particularly during the Reagan administration, corresponded to its increasing dependence on public support as it tries to implement policy, argues the author. He describes the origin of the Office of Communications under Richard Nixon, the introduction of the ``spin doctor'' under Gerald Ford, and Jimmy Carter's growing image problems. With the advent of the Great Communicator in 1980, the emphasis shifted from print media to pictures and sound bites--quotable bits that Maltese shows as being deliberately inserted into Reagan's speeches in an effort to control which excerpts would appear on the nightly news. A postscript dubs Operation Desert Storm ``the classic example of government and media collaborating to manipulate popular passions and shape our nation's political discourse.'' The author, who teaches political science at the University of Georgia, has written a timely history of an office now indispensable to the presidency's planning and execution of strategy. Photos. ( May )
Acknowledgments | ||
Ch. 1 | Introduction | 1 |
Ch. 2 | Origins of the Office of Communications | 13 |
Ch. 3 | The Nixon Years: Beginnings and Evolution | 28 |
Ch. 4 | The Nixon Years: A House Divided | 75 |
Ch. 5 | The Ford Years: Decline and Resurgence | 111 |
Ch. 6 | The Carter Years: Getting Control | 149 |
Ch. 7 | The Reagan Years: Perfecting the Art of Communication | 119 |
Ch. 8 | The Bush and Clinton Years: Postscript | 215 |
Appendix | 241 | |
Notes | 255 | |
Bibliography | 289 | |
Index | 305 |