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Speak and Grow Rich » (REV)

Book cover image of Speak and Grow Rich by Dottie Walters

Authors: Dottie Walters, Lilly Walters, Earl Nightingale
ISBN-13: 9780735203518, ISBN-10: 0735203512
Format: Paperback
Publisher: Penguin Group (USA)
Date Published: July 1997
Edition: REV

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Author Biography: Dottie Walters

Book Synopsis

Here are all the techniques and shortcuts today's top speakers use to generate annual fees of up to $800,000 and more! Now you can use these techniques to generate the same kind of income for yourself through a career in paid, professional speaking. This revised and expanded edition of the "bible" of the speaking industry will show you how to identify the best sources of income for professional speakers, tips for targeting marketable topics and titles, guidelines for setting fees, how to enhance your image as the expert and leading authority, techniques for designing attention-getting brochures and promotional packages, tips for working with a speakers' bureau, and much more. You'll also discover new information on using such 21st-century electronic marketing tools as websites, fax-on-demand, E-mail newsletters, virtual seminars, fax campaigning and video conferencing. Plus, you'll find dozens of helpful lists, tools, and techniques to help you every step of the way to a satisfying, high-income professional speaking career!

Table of Contents

Acknowledgements
Foreword
Introductions
1Welcome to the World of Professional Speaking1
2Sources of Income for Professional Speakers15
3Targeting Marketable Topics and Titles25
4From Free to Shining Fee: Getting Bookings That Pay39
5Become the Expert and Leading Authority81
6Marketing Tools for the Speaking Trade95
7High-Profit Public Seminars127
8Virtual Seminars: Correspondence School to Net Classrooms141
9Speaker Products: Triple Your Income149
10Becoming Famous: Promotion Strategies with Buyers, Bureaus, and the Press185
11The Advantages of Working with Speakers' Bureaus and Agents207
12Setting Up Your Business Headquarters231
Glossary247
Index261

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