Authors: Dottie Walters, Lilly Walters, Earl Nightingale
ISBN-13: 9780735203518, ISBN-10: 0735203512
Format: Paperback
Publisher: Penguin Group (USA)
Date Published: July 1997
Edition: REV
Here are all the techniques and shortcuts today's top speakers use to generate annual fees of up to $800,000 and more! Now you can use these techniques to generate the same kind of income for yourself through a career in paid, professional speaking. This revised and expanded edition of the "bible" of the speaking industry will show you how to identify the best sources of income for professional speakers, tips for targeting marketable topics and titles, guidelines for setting fees, how to enhance your image as the expert and leading authority, techniques for designing attention-getting brochures and promotional packages, tips for working with a speakers' bureau, and much more. You'll also discover new information on using such 21st-century electronic marketing tools as websites, fax-on-demand, E-mail newsletters, virtual seminars, fax campaigning and video conferencing. Plus, you'll find dozens of helpful lists, tools, and techniques to help you every step of the way to a satisfying, high-income professional speaking career!
Acknowledgements | ||
Foreword | ||
Introductions | ||
1 | Welcome to the World of Professional Speaking | 1 |
2 | Sources of Income for Professional Speakers | 15 |
3 | Targeting Marketable Topics and Titles | 25 |
4 | From Free to Shining Fee: Getting Bookings That Pay | 39 |
5 | Become the Expert and Leading Authority | 81 |
6 | Marketing Tools for the Speaking Trade | 95 |
7 | High-Profit Public Seminars | 127 |
8 | Virtual Seminars: Correspondence School to Net Classrooms | 141 |
9 | Speaker Products: Triple Your Income | 149 |
10 | Becoming Famous: Promotion Strategies with Buyers, Bureaus, and the Press | 185 |
11 | The Advantages of Working with Speakers' Bureaus and Agents | 207 |
12 | Setting Up Your Business Headquarters | 231 |
Glossary | 247 | |
Index | 261 |