Authors: Dave Evans
ISBN-13: 9780470634035, ISBN-10: 0470634030
Format: Paperback
Publisher: Wiley, John & Sons, Incorporated
Date Published: October 2010
Edition: (Non-applicable)
Dave Evans is a social media innovator with a passion for tapping the power of the Social Web and related technologies and applying them to business. Beginning in 1994, when he founded the marketing consultancy Digital Voodoo, and continuing through his career in advertising, Dave has worked with clients around the world including Philips, Pepsi, Dell, Intel, and others. He also served in the strategy and consulting group of Austin's GSD&M, working with clients such as Southwest Airlines, Wal-Mart, and the PGA TOUR. Dave has also been a member of the Advisory Board of ad:tech and the Research and Measurement Council of WOMMA.
Drive change with social CRM and collaborative social applications
If your organization is using Twitter, Facebook, and other social media, you're already building a formidable marketing and customer relationship management (CRM) system in the social mediasphere. Now it's time for the crucial next stepopening your business up to the collective ideas of those customers and stakeholders and putting their ideas into action. In short, building a business powered by social technology. This detailed guide shows you how.
Building on the principles in his bestselling book, Social Media Marketing: An Hour a Day, social media thought leader Dave Evans shows you how to participate in social media at a business level, taking customer engagement and collaboration to new levels to improve your company's products, services, and bottom line.
"Dave provides a practical approach for leaders who want to harness the power of social media to cost-effectively transform their businesses and catapult themselves ahead of the competition. At the same time, Social Media Marketing: The Next Generation of Business Engagement is extraordinary because it is a fun, genuine, and inspiring resource that sets a new standard for social media insights."Ian Giles, Vice President, Strategic Services, Thindata 1:1, Toronto
"Dave takes social media from concepts and theory to concrete, simple steps that make it easy to implement social technology in your business."Marco Roncaglio, Director of Online Marketing, Personal Care, Philips Consumer Lifestyle, Amsterdam
"Rigorous, measurable quality improvement is critical for getting social media and word-of-mouth working for your business. Dave's book highlights quality programs that work and shows you how to implement them in your business."Jeff Turk, CEO, Formaspace, Austin, TX
Chapter 1: Social Media and Customer Engagement.
Chapter 2: The New Role of the Customer.
Chapter 3: Build a Social Business.
Chapter 4: The Social Business Ecosystem.
Part II: Run a Social Business.
Chapter 5: Social Technology and Business Decisions.
Chapter 6: Social Analytics, Metrics, and Measurement.
Chapter 7: Five Essential Tips.
Part III: Social Business Building Blocks.
Chapter 8: Engagement on the Social Web.
Chapter 9: Social CRM.
Chapter 10: Social Objects.
Chapter 11: The Social Graph.
Chapter 12: Social Applications.