Social Animal » (10th Edition)

A landmark text that maintains its relevance and unique approach edition after edition, The Social Animal offers a brief, compelling introduction to modern social psychology. Through vivid narrative, lively presentations of important research, and intriguing examples, Elliot Aronson probes the patterns and motives of human behavior, covering such diverse topics as terrorism, conformity, obedience, politics, race relations, advertising, war, interpersonal attraction, and the power of religious cults.

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<:st>Previous editions are cited in This introduction to the world of social psychology (first published in 1972) explains the relevance that sociopsychological research might have for some of the problems of contemporary society, such as prejudice, war, and political upheaval. This eighth edition describes many new studies performed during the past five years, but retains older research to reflect the continuity of the field. The author is affiliated with the University of California-Santa Cruz. Annotation c. Book News, Inc., Portland, OR (booknews.com)