Authors: Juliann Sivulka, Sivulka
ISBN-13: 9780534515935, ISBN-10: 0534515932
Format: Paperback
Publisher: Cengage Learning
Date Published: March 1997
Edition: 1st Edition
This book is an examination of how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to the latest Web sites for advertising agencies, Soap, Sex and Cigarettes explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.
Introduction | ||
Pt. I | Historical Overview | 1 |
Ch. 1 | 1492-1880 The Beginnings | 2 |
Pt. II | Early American Advertising | 43 |
Ch. 2 | 1880-1900 Selling the Goods | 44 |
Ch. 3 | 1900-World War I The Rise of a Consumer Economy | 90 |
Pt. III | Modern American Advertising | 139 |
Ch. 4 | 1920-1929 The Roaring Twenties | 140 |
Ch. 5 | 1930-1945 The Depression and World War II | 192 |
Ch. 6 | 1945-1960 The Postwar Boom | 238 |
Pt. IV | Contemporary American Advertising | 287 |
Ch. 7 | 1960-1975 The Creative Revolution | 288 |
Ch. 8 | 1975-1990 From Positioning to Image Building | 334 |
Ch. 9 | 1990s and Beyond The Media Revolution | 378 |
Epilogue | 425 | |
Notes | 429 | |
Acknowledgments | 436 | |
Index | 438 |