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A retired corporate executive, Robert F. Lewis II has a doctorate from the University of New Mexico where he teaches part time. He has published in Outside the Lines, the journal of the Society of American Baseball Research.

An assessment of baseball's ascension as a global business brand and its myth-making power

List of Abbreviations

On Deck

At Bat 3

First Base - Baseball as a Sport: Creating Power 9

Second Base - Baseball as a Domestic Monopoly: Developing Power 36

Third Base - Baseball as a Neocolonialist: As Using Power 70

Home Plate - Baseball as a Global Business: Balancing Power 104

Final Score 133

Notes 139

Bibliography 153

Index of Major League Baseball Names 163