Authors: Tamir Agmon (Editor), Richard Drobnick
ISBN-13: 9780195078251, ISBN-10: 019507825X
Format: Hardcover
Publisher: Oxford University Press, USA
Date Published: January 1994
Edition: (Non-applicable)
both at University of Southern California, School of Business Administration
As large firms move into international markets, smaller firms find it increasingly difficult to compete internationally. This book explores the nature of the international market for smaller firms and discusses ways that they can compete and use their unique competitive advantages in the global markets. The chapters examine niche markets that do not require economies of scale and ways of rethinking the relationship between local and global markets. Tamir Agmon and Richard L. Drobnick also explore the need to design new control systems across borders that recognize local norms and the new accounting systems that have developed based on differing country environments.
Contributors | ||
1 | Comparative Advantage and Competitive Advantage: An Introduction | 1 |
Pt. I | Globalization: Should You Do It? | |
2 | How Small Firrns Can Achieve Competitive Advantage in an Interdependent World | 9 |
Pt. II | Changing Your Mind-Set, Changing Your Strategy | |
3 | What It Takes to Become a Globally Oriented Corporation | 21 |
4 | Understanding Internationalization: Sense-Making Processes in Multinational Corporations | 27 |
Pt. III | The Environment of Global Markets | |
5 | The Accessibility of International Financial Markets | 39 |
6 | Accounting Aspects of Globalizing American Firms | 46 |
7 | United States Trade Laws as Barriers to Globalization | 62 |
8 | Negotiating the Initial Phases of Cross-Cultural Alliances | 70 |
Pt. IV | Practical Applications | |
9 | The Transfer of Production Planning and Control Systems from Plants in the United States to Other Parts of the World | 85 |
10 | Buyer-Supplier Coordination in the United States and Japanese Automobile Industries | 91 |
11 | Strategic Human Resource Management in Mexican Maquiladoras: The Competitive Edge | 102 |
12 | Small and Midsize Enterprises in the United States and East-Central Europe: Common Challenges in the 1990s | 115 |
Index | 131 |