Small Business Entrepreneurship : An Ethics and Human Relations Perspective » (1st Edition)

Exceptionally how-to, hands-on, and real-world in approach, this guide to starting a small business walks readers step-by-step through a unique entrepreneurial model that fully integrates and explains the interrelationships of the functional areas of business with the human relationship elements. Features profiles of real entrepreneurs engaged in the challenges of starting and managing a variety of small businesses.

Covers such topics as: Entrepreneurial Beginnings; Profiles in Entrepreneurship; Ethics a Foundation You Can Build On; Financing Your Business; The SBA Services and Loan Programs, Venture Capitalists, Owner Financing And Other Methods Of Creative Financing; Franchise and Franchise Opportunities; A Finance Supplement: Evaluating Financial Statements, Time Value of Money and Capital Budgeting; Marketing More than a Function, a Customer Information System; Opportunity Based Marketing, and Marketing Research; Accounting For Small Business; Federal and State Filing Forms; Management Information Systems; and The Environment We Operate In.

For anyone interested in starting and/or managing a small business.

Booknews

A textbook for a one-semester course filling in the gaps left by both accounting and traditional business curricula by explaining the practical tasks of setting up and running a small business. Covers the bridge model; the key functions of finance, marketing, accounting, and management; and monitoring information and the greater environment. Annotation c. by Book News, Inc., Portland, Or.

I. THE BRIDGE MODEL.

1. Entrepreneurial Beginnings.

2. Entrepreneurial Qualities.

3. Ethics: A Foundation You Can Build On.

II. THE KEY FUNCTIONAL AREAS FOR SMALL BUSINESS: FINANCE, MARKETING, ACCOUNTING, AND MANAGEMENT.

4. Financing Your Business.

5. The SBA Services and Loan Programs, Venture Capitalists, Owner Financing, and Other Methods of Creative Financing.

6. Franchises and Franchising Opportunities.

7. Evaluating Financial Statements, Time Value of Money and Capital Budgeting.

8. Marketing: A Customer Information System.

9. Opportunity-Based Marketing, and Marketing Research.

10. Small Business Accounting.

11. Selected Topics In Small Business Management.

III. MONITORING INFORMATION AND THE GREATER ENVIRONMENT.

12. Management Information Systems: The Other Information Girder.

13. The Environment We Operate.

Index.