Share:

Category Books

Simple Truth »

Authors: Alex Brennan-Martin, Larry Taylor
ISBN-13: 9781931721363, ISBN-10: 193172136X
Format: Hardcover
Publisher: Bright Sky Press
Date Published: January 2004
Edition: (Non-applicable)

Author Biography: Alex Brennan-Martin

Alex Brennan-Martin is a third generation member of the famous Brennan restaurant family. He is a recognized national leader in the restaurant business and a frequent speaker at national industry gatherings. He lives in Houston. Larry Taylor is the author of Be an Orange, and is an INC. Magazine Entrepreneur of the Year. He is president of Taylor, Inc., a national consulting firm that focuses on improving business performance and productivity.

Book Synopsis

Using examples drawn from businesses of all types and sizes, Simple Truth explains the straightforward techniques that can lead to lasting success-and profits.

	Introduction: Why Did I Do This to Myself?	14
	Southern Hospitality in Las Vegas? The Proof is in the Bread Pudding	18
	Understanding the Simple Truth	24
	Complex Businesses, Simple Truths	27
	The Milestones on the Journey	32
	My Journey Begins	33
	The Big Meeting	35
	The Three Communities	38
	The Search	43
	Getting Started	101
	Leading a Plodding Organization	107
	Getting Connected	124
	The McDonald's Syndrome	128
	Puttin' on the Ritz	131
	The Power of Human Nature	136
	The Need for Connection	140
	Plan for the Worst	150
	White Space Planning	155
	You Can Feel It Working	158
	Larry's Lagniappe: A consultant examines Brennan's culture	162
	Alex's Lagniappe: An Intimate Conversation with Alex and Ella	169
	Plodding Is Never Finished	176