Authors: Sonia Maasik, Jack Solomon
ISBN-13: 9780312478124, ISBN-10: 0312478127
Format: Paperback
Publisher: Bedford/St. Martin's
Date Published: December 2008
Edition: 6th Edition
Sonia Maasik is a lecturer in the UCLA Writing Programs, where she has taught writing from developmental to advanced levels.
Jack Solomon is professor of English at California State University, Northridge, and teaches literature and critical theory. He is often interviewed by the California media for analysis of current events and trends.
The two together also have published California Dreams and Realities: Readings for Critical Thinkers and Writers, Third Edition (Bedford/St. Martin’s, 2005).
Unlike other popular culture readers, Signs of Life presumes that this topic merits rigorous analysis and so provides a conceptual framework for understanding it: semiotics, a field of critical theory developed specifically for the interpretation of culture and its signs. The selections in Signs of Life are arranged in provocative chapters (on such themes as gender codes, television and music, film, and advertising) that tap into students’ own experiences with and interest in popular culture.
The uniquely qualified editorial team of a prominent semiotician and an experienced writing instructor have prepared extensive apparatus to prompt the rigorous analysis that helps students become better thinkers and writers. In this exciting edition, Signs of Life examines fresh topics with an emphasis on the emerging phenomenon of Web 2.0. Maasik and Solomon continue to stay on the leading edge of popular culture, examining the hottest trends that capture students’ attention.
Preface for Instructors | v | |
Introduction: Popular Signs: Or, Everything You've Always Known about American Culture (But Nobody Asked) | 1 | |
Writing about Popular Culture | 21 | |
Part 1 | Cultural Productions | 43 |
1. | Consuming Passions: The Culture of American Consumption | 45 |
The More Factor | 55 | |
The Signs of Shopping | 62 | |
What's in a Package | 69 | |
Hard Bodies | 79 | |
Blue Jeans | 86 | |
The Semiotics of Home Decor | 94 | |
"Careful, You May Run Out of Planet": SUVs and the Exploitation of the American Myth | 105 | |
2. | Brought to You B(u)y: The Signs of Advertising | 117 |
The Parable of the Democracy of Goods | 129 | |
Masters of Desire: The Culture of American Advertising | 137 | |
A Gentleman and a Consumer | 149 | |
Sex, Lies, and Advertising | 160 | |
How Advertising Informs to Our Benefit | 180 | |
The Fiction of Truth in Advertising | 188 | |
Web of Deceit | 194 | |
Plop, Plop, Fizz, Fizz | 202 | |
Portfolio of Advertisements | 210 | |
3. | Video Dreams: The Signs of Music and Television | 223 |
A Tale of Two Sitcoms | 236 | |
The Oprah Winfrey Show and the Talk-Show Furor | 241 | |
Plotting Paternity: Looking for Dad on the Daytime Soaps | 249 | |
Signs of Intelligent Life on TV | 260 | |
Rewriting Popularity: The Cult Files | 265 | |
Twentysomethings | 276 | |
Bad Sistas | 279 | |
4. | The Hollywood Sign: The Culture of American Film | 289 |
The Thematic Paradigm | 299 | |
Creating the Myth | 308 | |
Braveheart, Babe, and the Contemporary Body | 317 | |
Malcolm X | 328 | |
So You Wanna Be a Gangsta? | 337 | |
Asian Women in Film: No Joy, No Luck | 349 | |
The Return of Doris Day | 357 | |
Class and Virtue | 366 | |
5. | It Was A Dark And Stormy Night: The Codes of Popular Literature | 371 |
The ABCs of Popular Culture | 382 | |
Selection from Blade Runner | 385 | |
Roadside Bones | 393 | |
Cult | 398 | |
Grisham Succeeds in a Novel Way | 414 | |
The Traditional Romance Formula | 418 | |
Selection from Dangerous Passions | 425 | |
Hope I Die before Marcia Gets Old | 428 | |
Reading at Escape Velocity | 430 | |
Part 2 | Cultural Constructions | 435 |
6. | We've Come A Long Way, Maybe: Gender Codes in American Culture | 437 |
Gender Role Behaviors and Attitudes | 447 | |
The Gender Blur: Where Does Biology End and Society Take Over? | 453 | |
Power at Play: Sport and Gender Relations | 460 | |
Boys-R-Us: Board Games and the Socialization of Young Adolescent Girls | 472 | |
The Beauty Myth | 481 | |
There Is No Unmarked Woman | 490 | |
Warrior Dreams | 496 | |
Women and Children First: Gender and the Settling of the Electronic Frontier | 505 | |
7. | Constructing Race: Readings in Multicultural Semiotics | 515 |
In Living Color: Race and American Culture | 526 | |
Put on a Happy Face: Masking the Differences Between Blacks and Whites | 538 | |
Funky White Boys and Honorary Soul Sisters | 549 | |
Goin' Gangsta, Choosin' Cholita | 562 | |
Baby | 568 | |
Being an Other | 570 | |
How to Tame a Wild Tongue | 575 | |
The Classroom and the Wider Culture: Identity as a Key to Learning English Composition | 583 | |
The Haves and the Have-Nots | 593 | |
8. | Life on the Margins: Representing the "Other" in American Culture | 599 |
Signs of the Street: A Conversation | 609 | |
The Mind of the Militias | 618 | |
Race, Sex, AIDS: The Construction of "Other" | 625 | |
Beauty and the Battle | 636 | |
American Dreams | 640 | |
The End of Adulthood? | 645 | |
Don't Further Empower Cliques | 653 | |
9. | American Icons: The Mythic Characters of Popular Culture | 657 |
Be Like Mike? Michael Jordan and the Pedagogy of Desire | 667 | |
What Makes Superman So Darned American? | 677 | |
Batman, Deviance, and Camp | 686 | |
Lara Croft, the Bit Girl | 702 | |
Our Barbies, Ourselves | 706 | |
Barbie, G.I. Joe, and Play in the 1960s | 710 | |
Snap! Crackle! Plot! | 716 | |
Larger Than Life | 720 | |
10. | Popular Spaces: Interpreting the Built Environment | 733 |
Disney World: Public Use/Private State | 744 | |
The Science of Shopping | 757 | |
The Man-Made World | 764 | |
Spatial Segregation and Gender Stratification in the Workplace | 771 | |
Alternating Currents | 778 | |
The Ghetto Cityscape | 784 | |
Manifest Congestion: Freeway Landscapes and Timescapes | 790 | |
Country Music Goes on the Road | 797 | |
Glossary | 803 | |
Citing Sources | 807 | |
Index of Authors and Titles | 819 |