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Signs of Life in the USA: Readings on Popular Culture for Writers » (6th Edition)

Book cover image of Signs of Life in the USA: Readings on Popular Culture for Writers by Sonia Maasik

Authors: Sonia Maasik, Jack Solomon
ISBN-13: 9780312478124, ISBN-10: 0312478127
Format: Paperback
Publisher: Bedford/St. Martin's
Date Published: December 2008
Edition: 6th Edition

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Author Biography: Sonia Maasik

Sonia Maasik is a lecturer in the UCLA Writing Programs, where she has taught writing from developmental to advanced levels.

Jack Solomon is professor of English at California State University, Northridge, and teaches literature and critical theory. He is often interviewed by the California media for analysis of current events and trends.

The two together also have published California Dreams and Realities: Readings for Critical Thinkers and Writers, Third Edition (Bedford/St. Martin’s, 2005).

Book Synopsis

Unlike other popular culture readers, Signs of Life presumes that this topic merits rigorous analysis and so provides a conceptual framework for understanding it: semiotics, a field of critical theory developed specifically for the interpretation of culture and its signs. The selections in Signs of Life are arranged in provocative chapters (on such themes as gender codes, television and music, film, and advertising) that tap into students’ own experiences with and interest in popular culture.

The uniquely qualified editorial team of a prominent semiotician and an experienced writing instructor have prepared extensive apparatus to prompt the rigorous analysis that helps students become better thinkers and writers. In this exciting edition, Signs of Life examines fresh topics with an emphasis on the emerging phenomenon of Web 2.0. Maasik and Solomon continue to stay on the leading edge of popular culture, examining the hottest trends that capture students’ attention.

Table of Contents

Preface for Instructorsv
Introduction: Popular Signs: Or, Everything You've Always Known about American Culture (But Nobody Asked)1
Writing about Popular Culture21
Part 1Cultural Productions43
1.Consuming Passions: The Culture of American Consumption45
The More Factor55
The Signs of Shopping62
What's in a Package69
Hard Bodies79
Blue Jeans86
The Semiotics of Home Decor94
"Careful, You May Run Out of Planet": SUVs and the Exploitation of the American Myth105
2.Brought to You B(u)y: The Signs of Advertising117
The Parable of the Democracy of Goods129
Masters of Desire: The Culture of American Advertising137
A Gentleman and a Consumer149
Sex, Lies, and Advertising160
How Advertising Informs to Our Benefit180
The Fiction of Truth in Advertising188
Web of Deceit194
Plop, Plop, Fizz, Fizz202
Portfolio of Advertisements210
3.Video Dreams: The Signs of Music and Television223
A Tale of Two Sitcoms236
The Oprah Winfrey Show and the Talk-Show Furor241
Plotting Paternity: Looking for Dad on the Daytime Soaps249
Signs of Intelligent Life on TV260
Rewriting Popularity: The Cult Files265
Twentysomethings276
Bad Sistas279
4.The Hollywood Sign: The Culture of American Film289
The Thematic Paradigm299
Creating the Myth308
Braveheart, Babe, and the Contemporary Body317
Malcolm X328
So You Wanna Be a Gangsta?337
Asian Women in Film: No Joy, No Luck349
The Return of Doris Day357
Class and Virtue366
5.It Was A Dark And Stormy Night: The Codes of Popular Literature371
The ABCs of Popular Culture382
Selection from Blade Runner385
Roadside Bones393
Cult398
Grisham Succeeds in a Novel Way414
The Traditional Romance Formula418
Selection from Dangerous Passions425
Hope I Die before Marcia Gets Old428
Reading at Escape Velocity430
Part 2Cultural Constructions435
6.We've Come A Long Way, Maybe: Gender Codes in American Culture437
Gender Role Behaviors and Attitudes447
The Gender Blur: Where Does Biology End and Society Take Over?453
Power at Play: Sport and Gender Relations460
Boys-R-Us: Board Games and the Socialization of Young Adolescent Girls472
The Beauty Myth481
There Is No Unmarked Woman490
Warrior Dreams496
Women and Children First: Gender and the Settling of the Electronic Frontier505
7.Constructing Race: Readings in Multicultural Semiotics515
In Living Color: Race and American Culture526
Put on a Happy Face: Masking the Differences Between Blacks and Whites538
Funky White Boys and Honorary Soul Sisters549
Goin' Gangsta, Choosin' Cholita562
Baby568
Being an Other570
How to Tame a Wild Tongue575
The Classroom and the Wider Culture: Identity as a Key to Learning English Composition583
The Haves and the Have-Nots593
8.Life on the Margins: Representing the "Other" in American Culture599
Signs of the Street: A Conversation609
The Mind of the Militias618
Race, Sex, AIDS: The Construction of "Other"625
Beauty and the Battle636
American Dreams640
The End of Adulthood?645
Don't Further Empower Cliques653
9.American Icons: The Mythic Characters of Popular Culture657
Be Like Mike? Michael Jordan and the Pedagogy of Desire667
What Makes Superman So Darned American?677
Batman, Deviance, and Camp686
Lara Croft, the Bit Girl702
Our Barbies, Ourselves706
Barbie, G.I. Joe, and Play in the 1960s710
Snap! Crackle! Plot!716
Larger Than Life720
10.Popular Spaces: Interpreting the Built Environment733
Disney World: Public Use/Private State744
The Science of Shopping757
The Man-Made World764
Spatial Segregation and Gender Stratification in the Workplace771
Alternating Currents778
The Ghetto Cityscape784
Manifest Congestion: Freeway Landscapes and Timescapes790
Country Music Goes on the Road797
Glossary803
Citing Sources807
Index of Authors and Titles819

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