Authors: Silvo Lenart
ISBN-13: 9780803957084, ISBN-10: 0803957084
Format: Hardcover
Publisher: SAGE Publications
Date Published: July 1994
Edition: (Non-applicable)
Recent research in the area of public opinion has focused most of its attention on the effect of the mass media, television in particular, as an influencing agent. The author argues that media effects are only half of the equation; the mass media cannot be seen as the exclusive source of political information. In a model of 'total information flow', the media must share the political information environment with interpersonal communication. This volume bridges the gap between media and interpersonal communication and their combined effect on political attitudes and cognition.
Acknowledgements | ||
1 | Introduction | 3 |
2 | Media Influences in Politics | 9 |
3 | Levels of Interpersonal Influence | 18 |
4 | Levels of Analysis | 35 |
5 | Multi-Methodology | 49 |
6 | Experimental Evidence of Interaction | 63 |
7 | Media and Three Levels of Interpersonal Influence | 81 |
8 | Total Information Flow | 101 |
9 | Conclusions | 113 |
Appendix A: Experimental Measures | 117 | |
Appendix B: Survey Measures | 128 | |
References | 140 | |
Index | 146 | |
About the Author | 150 |