Semper Fi: Business Leadership the Marine Corps Way »

Dan Carrison (Los Angeles, CA) and Rod Walsh (Sherman Oaks, CA) are both former Marines and now successful business executives. Their biweekly column, "Rosie’s Bar & Grill," was picked up by the New York Times Syndicate.

For more than 200 years, the U.S. Marine Corps has been a paragon of world-class leadership, excelling in the areas of motivation, training, and management. Semper Fi — which since its hardcover publication has become a best-selling, business leadership classic — shows readers how to adapt these proven practices for their own organizations.Now in a paperback edition with a new introduction by the authors, Semper Fi goes behind the scenes to pinpoint what works for the USMC, showing readers how to create a training and management culture that brings out the best in all their employees. The book gives readers tough, practical tips for: * inspiring individual initiative * rewarding hard work * encouraging loyalty * working with limited resources * dealing with change * "leading the troops" at every level of the organization

"This is not," according to Dan Rather, "one of those mumbo-jumbo, pseudo-philosophical books on leadership. Semper Fi is a book you will actually USE, read, and refer to again and again."

Author Biography: Dan Carrison (Los Angeles, CA) and Rod Walsh (Sherman Oaks, CA) are both former Marines and now successful business executives. Their biweekly column, "Rosie's Bar & Grill," was picked up by the New York Times Syndicate.

Publishers Weekly

"Semper Fidelis," the motto of the U.S. Marine Corps, means "Always Faithful." The title thus emphasizes the authors' allegiance to leadership principles and management practices that they consider fundamental in the Corps. Carrison and Walsh, former Marine officers now working in business and coauthoring the syndicated "Rosie's Bar & Grill" column, have assembled a set of directives that show civilian managers and organizations how they can benefit from emulating Corps policies. Chapters address recruitment, training, supervision of the rank and file, middle and senior managements and overall winning strategies, with cardinal points explained in short sections. What the authors consider analogous situations in the Corps and in the business world are compared, such as their hierarchical natures and siege mentalities, and recommendations ("Instill Courage," "Study the Past," "Keep Goals Realistic," "Command from a Forward Position") are summarized in broadly applicable checklists. With clarity and conviction, the authors constantly reinforce basic viewpoints, in a style that will appeal more to readers with military mindsets than what-me-worriers. Most likely to promote understanding and respect among the public are the portrayals of experiences and perspectives of individual members of the Corps, which give spark to what is in the main a generic performance. (Oct.)

Author's Note
      Introduction   Writing a Book on Business and Terror
      Chapter 1      The Assault on the Economy
      Chapter 2      Meeting the Threat
      Chapter 3      Managing Through the Crisis
      Chapter 4      Eleven Months Annual Leave
      Chapter 5      The Unique Role of the Business Community
      Conclusion     Preparing for the Long Haul