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Secrets of Top-Performing Salespeople » (REV)

Book cover image of Secrets of Top-Performing Salespeople by Edward R. Delgaizo

Authors: Edward R. Delgaizo, Edward R. Del Gaizo, Mark D. Marone, Seleste Lunsford, Mark Marone
ISBN-13: 9780071423014, ISBN-10: 007142301X
Format: Paperback
Publisher: McGraw-Hill Companies, The
Date Published: August 2003
Edition: REV

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Author Biography: Edward R. Delgaizo

Edward R. Del Gaizo, Ph.D. is director of research, evaluation, and certification at AchieveGlobal and the author of High Performance Sales Organizations.

Seleste E. Lunsford is a product manager for AchieveGlobal's Sales Performance portfolio of products and services.

Mark D. Marone is AchieveGlobal's senior research manager.

Book Synopsis

A No-Nonsense Coursebook on the Rules of Effective Selling—From the Top Ten-Percenters Who Profit From Those Rules Every Day

In study after study, top sales professionals demonstrate the ability to step outside of their own skins and view each contact through the eyes of their customers. They also reveal, to a person, how they must continuously work and learn to maintain their competitive edge! Secrets of Top-Performing Salespeople features well-researched, market-proven strategies you can use to hit the top of your organization's sales charts by understanding today's tools of technology, seamlessly addressing customer indifference and objections, and relentlessly focusing on the needs of your customer—in every way, at every level, and at each critical contact point.

Praise for Secrets of Top-Performing Salespeople:

"If you've been grappling with how to boost the effectiveness of your sales team, Secrets of Top-Performing Salespeople will help you evaluate where in the sales process you need to focus your attention for maximum sales results."

—Sharon M. Daniels, President and CEO

Communispond

"Every chapter contains nuggets of sales wisdom distilled down to their essence—what a salesperson must do, why it matters (to the customer and the salesperson), and how it should be done."

—Howard Kamens, Vice President, Marketing

Cookson Electronics Equipment

"Secrets of Top-Performing Salespeople nails it right on the head!"

—Bill Rody, Sr., Assistant Vice President, Customer Relationship Management, Quality

& Training

Union Pacific Railroad

Edward R. Del Gaizo, Ph.D. is director of research, evaluation, and certification at AchieveGlobal and the author of High Performance Sales Organizations.

Seleste E. Lunsford is a product manager for AchieveGlobal's Sales Performance portfolio of products and services.

Mark D. Marone is AchieveGlobal's senior research manager.

Table of Contents

Preface
Acknowledgements
Selling with a Customer Focus
Lesson 1Excel in Your Sales Roles5
Lesson 2Schedule the Initial Sales Call15
Initiating the Customer Relationship
Lesson 3Do Your Homework - Be Prepared23
Lesson 4Build a Foundation for Partnership32
Lesson 5Build Rapport and Deliver Compelling Presentations39
Executing the Successful Sales Call
Lesson 6Start Off on the Right Foot49
Lesson 7Uncover Needs and Goals55
Lesson 8Discuss the Benefits62
Lesson 9Close the Sale66
Dealing with Customer Concerns
Lesson 10Overcome Indifference77
Lesson 11Anticipate Objections85
Lesson 12Resolve Misunderstandings91
Lesson 13Deal with Drawbacks96
Lesson 14Convert the Skeptic102
Lesson 15Negotiate Any Remaining Concerns107
Partnering for the Long Term
Lesson 16Maintain the Right to Do Business115
Lesson 17Build Lasting Relationships121
Lesson 18Demonstrate Post-Sale Commitment128
Lesson 19Sustain a Competitive Advantage135
Lesson 20Leave the Door Open142
Leveraging Internal Assets: Self-Management
Lesson 21Optimize Your Performance Through Coaching151
Lesson 22Manage Your Time and Territory156
Lesson 23Use Technology as an Enabler162
Lesson 24Work Easily with Teams169
Lesson 25Create an Action Plan175
Index181

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