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Satisfaction: A Behavioral Perspective on the Consumer » (2nd Edition)
Authors: Richard L. Oliver
ISBN-13: 9780765617705, ISBN-10: 0765617706
Format: Hardcover
Publisher: Sharpe, M. E. Inc.
Date Published: January 2010
Edition: 2nd Edition
Author Biography: Richard L. Oliver
Book Synopsis
Covers every psychological aspect of customer satisfaction formation, with applicability to all consumables, whether products or services.
Table of Contents
Subjects
