Run Your Business Like a Fortune 100: 7 Principles for Boosting Profits »

ROSALIE LOBER, PHD, is President of Lober Associates, specializing in designing and implementing business practices to increase sustainable profitability for companies of all sizes. Her experience encompasses more than twenty years in senior management at Bloomberg Financial Markets and Media, Venator Group, and Citibank; consulting for NASDAQ, Combustion Engineering, FDIC, the New York Times, Linens 'N Things, and GE, among others; and teaching at universities such as Cornell, Fairfield, Hofstra, and New York University.

WHAT YOU MUST KNOW TO TURN YOUR PROFITABLE BUSINESS INTO A GREAT ONE

Your business is profitable. Though you sweat every detail, it's too easy for customers and employees to slip away. Meanwhile, you're tempted by new markets and threatened by upstarts.

This is the world of Rosalie Lober's Run Your Business Like a Fortune 100 where successful entrepreneurs either get big or go home. Dr. Lober reveals how your profitable small or mid-size business can get to the top and stay there. Her PROFITS principles spring from the best practices of giant corporations that invested millions of dollars and many years in their development.

Dr. Lober shows how companies like yours can position themselves quickly in tumultuous markets, integrate change faster, operate without bureaucracy, and become more profitable than larger competitors. Tuned to the needs of ambitious growing companies, Run Your Business Like a Fortune 100 shows you why you have to adopt these winning principles and integrate them across your organization.

"Not since Tom Peters's In Search of Excellence has there been an analysis of the best practices of companies from around the world that aspiring entrepreneurs could put to use immediately to transform their own businesses."
-Karen Rands, President, Launch Funding Network, Inc., www.launchfn.com

"Entrepreneurs, owners, and managers of businesses, regardless of annual sales, will find Dr. Lober's book filled with wisdom that works. Fortune 100 firms pay millions each year to management consultants for what Dr. Lober gives you for the price of this remarkable book!"
-J. Preston Jones, DBA, Executive Associate Dean,H. Wayne Huizenga
School of Business and Entrepreneurship

"Intrapreneurs and entrepreneurs strive to exploit every opportunity to grow, implement the latest technology, and cut costs at the same time. These goals are usually in conflict, but Lober gives practical advice and examples of how they can all be achieved by following the Run Your Business Like a Fortune 100 blueprint."
Gerard Callaghan, Managing Director, Bank of America, and Former Managing Director, Global Finance, Citigroup

Foreword xi

Preface xv

Acknowledgments xix

Part I Profits for Sustainable Growth 1

Chapter 1 Achieving a Profitable Business 3

Chapter 2 Profits 18

Chapter 3 Position Only for Growth 34

Chapter 4 Reality 55

Chapter 5 Obtain Vital Information 78

Chapter 6 Flexibility 96

Chapter 7 Integration 117

Chapter 8 Test and Revise 137

Chapter 9 Steering the Company 152

Part II Run Your Business Like A Fortune 100-The Tools 173

Chapter 10 Business Reality Change Model 177

Chapter 11 People Processes 195

Chapter 12 Consultative Dialogue 221

Chapter 13 What to Do Right Now! 233

Bibliography 244

Index 249