Authors: John Fahy
ISBN-13: 9780415237116, ISBN-10: 0415237114
Format: Hardcover
Publisher: Taylor & Francis, Inc.
Date Published: October 2001
Edition: (Non-applicable)
Dramatic changes are taking place in the world of international business as we move forward in the twenty first century. Increasing levels of international trade and foreign direct investment, the growth of huge multinational corporations, and the emergence of new centres of economic prosperity are all evident. Businesses are faced with the challenge of having to survive and succeed in this competitive environment.
This book looks specifically at the question of how firms attain a sustainable competitive advantage (SCA) in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdependencies.
This work will be of essential interest to academics and researchers in the fields of international strategy and international business.
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Acknowledgements | ||
1 | Introduction | 1 |
2 | Perspectives from international business | 15 |
3 | The resource-based view of the firm (RBV) | 42 |
4 | Sustainable competitive advantage in a global environment | 74 |
5 | Competitive advantage in the global automotive components industry | 92 |
6 | Conclusions | 127 |
7 | Appendix: research design | 150 |
Bibliography | 168 | |
Index | 197 |