Authors: Kendra Todd, Charles Andrews, Charles B. Andrews
ISBN-13: 9780060899721, ISBN-10: 0060899727
Format: Hardcover
Publisher: HarperCollins Publishers
Date Published: April 2006
Edition: (Non-applicable)
Kendra Todd is a highly successful real estate investor and marketing entrepreneur. She is also one of the top producing investment-related real estate agents in the United States. She is a co-developer of My House Real Estate, LLC, and was also the first woman to be hired by Donald Trump as the winner of The Apprentice on NBC. Todd lives in Palm Beach County, Florida.
With her skill in selling real estate, her expertise in marketing, and her drive to succeed, Kendra Todd has mapped out an exciting and lucrative future for herselfone that included taking the right kind of risks, profiting from them, and sharing her knowledge with others.
Todd understands that the one thing that keeps people from making the big, bold moves that can improve their lives is a fear of risk, even more than lack of capital. The willingness to try new and different things, and the ability to keep your head on straight while your heart is pounding, is something that Todd knows well. Without risk, she doesn't have a business. Todd will address how men and women view risk from opposite sides of the galaxy, how anyone can become an entrepreneur, how you can set yourself up for success and what the ten steps are for turning risk into opportunity. With quizzes to test what kind of risk taker you are, and examples of successful risks that paid off, Todd is poised to become the hot voice of investment to her generation.
Introduction: The Wild, Wild West | 1 | |
1 | How Risk Became a Four-Letter Word | 7 |
2 | The Ten Biggest Myths About Risk | 33 |
3 | Risk and Reward | 59 |
4 | Mars, Venus, and Risk | 91 |
5 | "Entrepreneur" is Just "Risk" Misspelled | 111 |
6 | How to Become A "Risk Diver" | 145 |
7 | Ten Steps for Turning Risk into Opportunity | 165 |
8 | Setting Yourself up For Success | 187 |
9 | A Formula for Making Your First Million | 211 |
Afterword | 237 | |
Real Estate Resources | 245 | |
Acknowledgments | 249 |