Category Books

Risk, Stratergy And Management Vol 5 »

Authors: Bettis R. A., Howard Thomas
ISBN-13: 9780892328017, ISBN-10: 0892328010
Format: Hardcover
Publisher: Elsevier Science
Date Published: September 1990
Edition: (Non-applicable)

	List of Contributors
	Introduction
Pt. I	Risk Perspectives: Frameworks and Models
	Risk Analysis Approaches and Strategic Management	3
	What Is Risk Anyway? Using and Measuring Risk in Strategic Management	21
Pt. II	Risk and Firm Strategy
	A Proposed Strategic Decision-Making Process for Management of Strategic Risk in Small Entrepreneurial Firms	55
	Risk Analysis in Corporate Performance Measurement	83
	Stakeholder Risks and Bowman's Risk/Return Paradox: What Risk Measure Is Relevant for Strategists?	111
Pt. III	Risk and the Functional Agenda
	The Risk of Marketing: The Roles of Systematic, Uncontrollable, and Controllable Unsystematic, and Downside Risk	137
	Merger Strategy, Antitrust Policy, and Two Components of Risk	161
	Organizational Structure, Financial Market Performance, and Vertical Integration	183