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Rise of the Hispanic Market in the United States: Challenges, Dilemmas, and Opportunities for Corporate Management » (1st Edition)

Authors: Louis E. V. Nevaer
ISBN-13: 9780765612915, ISBN-10: 0765612917
Format: Paperback
Publisher: Sharpe, M. E. Inc.
Date Published: December 2003
Edition: 1st Edition

Pt. I	The Political Economy of the "Hispanization" of the United States and North America	1
Ch. 1	The Future of Marketing and Merchandising in the United States	18
Ch. 2	Management Realities of a Fragmented "North American" Market	49
Ch. 3	Labor, Immigration, and Business	80
Pt. II	The Emergence of the Hispanic Market in North America	107
Ch. 4	Americans in Mexico: "Demonstration Effects" of a Flourishing Demographic	109
Ch. 5	A Vanishing Border: The Emergence of a North American Consumer Market	146
Ch. 6	Mexicans in the United States: Ethnographic Influences on Consumer Behavior	165
	Conclusion	197
	Epilogue	201
	Notes	203
	Index	245