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Retail Therapy: Making Strategic Relationships Work » (REV)

Book cover image of Retail Therapy: Making Strategic Relationships Work by Rob Jones

Authors: Rob Jones, Dan Murphy
ISBN-13: 9781403901712, ISBN-10: 1403901716
Format: Hardcover
Publisher: Palgrave Macmillan
Date Published: February 2003
Edition: REV

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Author Biography: Rob Jones

Rob Jones is a Director of Retail Influence Limited and a writer and consultant who has undertaken key assignments in the retailing sector.

Dan Murphy is a founding Director of Retail Influence Limited.

Book Synopsis

British retail consultant Jones and his sidekick Dan Murphy trace the history of how British retailing got to where it is, assess its dominant and growing place in the economy, and offer new ways of looking at old problems to help the sector free itself from the snag they find it caught by. They do not discuss shopping your way to health and happiness. Annotation ©2003 Book News, Inc., Portland, OR

Table of Contents

Acknowledgements
Preface
Opening remarks1
Dan's Introduction6
1Balancing the tension between competing business aims27
2Planning strategic relationships50
3Customers and the true nature of the retail brand68
4Employees99
5Suppliers124
6Finance166
Closing remarks197
Index199

Subjects