Authors: Rob Jones, Dan Murphy
ISBN-13: 9781403901712, ISBN-10: 1403901716
Format: Hardcover
Publisher: Palgrave Macmillan
Date Published: February 2003
Edition: REV
Rob Jones is a Director of Retail Influence Limited and a writer and consultant who has undertaken key assignments in the retailing sector.
Dan Murphy is a founding Director of Retail Influence Limited.
British retail consultant Jones and his sidekick Dan Murphy trace the history of how British retailing got to where it is, assess its dominant and growing place in the economy, and offer new ways of looking at old problems to help the sector free itself from the snag they find it caught by. They do not discuss shopping your way to health and happiness. Annotation ©2003 Book News, Inc., Portland, OR
Acknowledgements | ||
Preface | ||
Opening remarks | 1 | |
Dan's Introduction | 6 | |
1 | Balancing the tension between competing business aims | 27 |
2 | Planning strategic relationships | 50 |
3 | Customers and the true nature of the retail brand | 68 |
4 | Employees | 99 |
5 | Suppliers | 124 |
6 | Finance | 166 |
Closing remarks | 197 | |
Index | 199 |