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Reputational Risk: Responsibility Without Control? »

Book cover image of Reputational Risk: Responsibility Without Control? by Ian Bates

Authors: Derek Atkins, Ian Bates, Lynn Drennan
ISBN-13: 9780852977637, ISBN-10: 0852977638
Format: Paperback
Publisher: Global Professional Publishing
Date Published: May 2006
Edition: (Non-applicable)

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Author Biography: Ian Bates

Ian Bates , BSC, FCA, has over 25 years’ experience in P+C insurance, most recently as major change program director and then strategy director.

Derek Atkins , BSc, PhD, MIM, CEng, FCII, FCMI, Chartered Insurer, has over thirty years’ experience of working for a large U.K. composite insurer, most recently as Director of Corporate Strategy and Planning. He currently runs own consultancy specializing in strategic management and insurance education

Lynn Drennan , BA, PhD, FCII, FIRM, ILTM, Head, Division of Risk, Caledonian Business School, Glasgow Caledonian University, is an internationally recognized academic, consultant, and conference speaker.

Book Synopsis

* Published in association with the Risk Management Association of the USA (RMA), the Association of Insurance and Risk Managers (AIRMIC), and the Institute of Risk Management (IRM),
* Will stimulate the thinking of executives and leave them wanting to do something about it (and give them the means to start)
* A topical, and increasingly important, issue reflected in recent scandals (Enron, Marconi), government responses (e.g. the Combined Code in the UK), and the continuing growth in consumerism

An organization’s own reputation is a valuable asset that is often insufficiently managed, if it is managed at all. This book not only outlines its importance, but it presents a new and insightful definition of the risk and proposes an approach for managing it properly. For the first time, a whole range of current issues (scandals and frauds, government legislation on risk management and reporting, the growth of consumerism, etc.) is targeted in a single logical argument on how to deal with it.

Aimed at directors and senior executives, professional risk managers, consultants and professional risk advisers, and students in advanced courses.

Table of Contents

Ch. 1The importance of corporate reputation5
Ch. 2Stakeholder expectations27
Ch. 3Managing corporate performance and behaviour47
Ch. 4Risk management73
Ch. 5A next step - a new reputational risk management process83
Ch. 6Lessons from real life95
App. 1Extract from : a code of ethics on international business for Christians, Muslims and Jews115
App. 2Developing a code of ethics/ethical best practice121
App. 3Making it happen : practical considerations in implementing the reputational risk management process125
App. 4Example of an active risk management approach, from reputational risk consultants Brotzen Mayne129
App. 5Example of a reputational risk management process : FTSE 100 company131
App. 6Managing reputation in a crisis133

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