Authors: Derek Atkins, Ian Bates, Lynn Drennan
ISBN-13: 9780852977637, ISBN-10: 0852977638
Format: Paperback
Publisher: Global Professional Publishing
Date Published: May 2006
Edition: (Non-applicable)
Ian Bates , BSC, FCA, has over 25 years’ experience in P+C insurance, most recently as major change program director and then strategy director.
Derek Atkins , BSc, PhD, MIM, CEng, FCII, FCMI, Chartered Insurer, has over thirty years’ experience of working for a large U.K. composite insurer, most recently as Director of Corporate Strategy and Planning. He currently runs own consultancy specializing in strategic management and insurance education
Lynn Drennan , BA, PhD, FCII, FIRM, ILTM, Head, Division of Risk, Caledonian Business School, Glasgow Caledonian University, is an internationally recognized academic, consultant, and conference speaker.
* Published in association with the Risk Management Association of the USA (RMA), the Association of Insurance and Risk Managers (AIRMIC), and the Institute of Risk Management (IRM),
* Will stimulate the thinking of executives and leave them wanting to do something about it (and give them the means to start)
* A topical, and increasingly important, issue reflected in recent scandals (Enron, Marconi), government responses (e.g. the Combined Code in the UK), and the continuing growth in consumerism
An organization’s own reputation is a valuable asset that is often insufficiently managed, if it is managed at all. This book not only outlines its importance, but it presents a new and insightful definition of the risk and proposes an approach for managing it properly. For the first time, a whole range of current issues (scandals and frauds, government legislation on risk management and reporting, the growth of consumerism, etc.) is targeted in a single logical argument on how to deal with it.
Aimed at directors and senior executives, professional risk managers, consultants and professional risk advisers, and students in advanced courses.
Ch. 1 | The importance of corporate reputation | 5 |
Ch. 2 | Stakeholder expectations | 27 |
Ch. 3 | Managing corporate performance and behaviour | 47 |
Ch. 4 | Risk management | 73 |
Ch. 5 | A next step - a new reputational risk management process | 83 |
Ch. 6 | Lessons from real life | 95 |
App. 1 | Extract from : a code of ethics on international business for Christians, Muslims and Jews | 115 |
App. 2 | Developing a code of ethics/ethical best practice | 121 |
App. 3 | Making it happen : practical considerations in implementing the reputational risk management process | 125 |
App. 4 | Example of an active risk management approach, from reputational risk consultants Brotzen Mayne | 129 |
App. 5 | Example of a reputational risk management process : FTSE 100 company | 131 |
App. 6 | Managing reputation in a crisis | 133 |