Reaching Audiences: A Guide to Media Writing » (3rd Edition)

Designed for students working in any media with the goal of mass communication, this guide provides basic rules and practical guidance in writing. In addition to rules of speech, editing, style, and basic math, guidelines are provided on how to carry out research. The different approaches used for electronic communication, public relations, and advertising are each discussed. Yopp teaches at the U. of North Carolina at Chapel Hill, McAdams at the U. of Maryland at College Park. Annotation (c)2003 Book News, Inc., Portland, OR

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A new edition of an instructional textbook for developing writing skills for use in various mass communication settings. The material is organized into four sections which cover the basic writing process and the critical role of the audience, specific tips for refining compositions, methods of information gathering, and the differences in formats needed for various types of media writing such as electronic communication and advertising. Annotation c. by Book News, Inc., Portland, Or.