Authors: Edward Bernays, Mark Crispin Miller
ISBN-13: 9780970312594, ISBN-10: 0970312598
Format: Paperback
Publisher: Ig Publishing
Date Published: September 2004
Edition: (Non-applicable)
Reprint of a seminal 1928 work from the father of public relations and modern political spin
Released in 1928, this was the first book that explored the use of propaganda as a government and business means of manipulating the masses. Bernays, the first public relations guru, was in charge of the U.S. Committee on Public Information, which had the task of designing an ad campaign to make World War I look like a good idea. Somehow it worked. He discusses that and much more here. Copyright 2004 Reed Business Information.
I | Organizing chaos | 37 |
II | The new propaganda | 47 |
III | The new propagandists | 59 |
IV | The psychology of public relations | 71 |
V | Business and the public | 83 |
VI | Propaganda and political leadership | 109 |
VII | Women's activities and propaganda | 129 |
VIII | Propaganda for education | 135 |
IX | Propaganda in social service | 147 |
X | Art and science | 153 |
XI | The mechanics of propaganda | 161 |