Principles of Agribusiness Management » (4th Edition)

The latest, revised edition of the foundational text places the evolving agri-food system in a global context for beginning agribusiness students, non-majors, and working professionals. New material includes a greater emphasis on the role of leadership in business management, marketing, human resources, and economics as well as material on information technology advances. The authors teach at Pennsylvania State U. and the U. of Missouri. Annotation ©2004 Book News, Inc., Portland, OR

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An introductory overview emphasizing the application of basic, practical management skills to marketing, demand analysis, forecasting, production economics, finance, and personnel. Topics include break-even analysis, net working capital, pro forma cash budgeting, the lease-or-buy decision, capital budgeting decision making, forecasting and forecasting procedures, ways to supervise and motivate employees, futures markets, and controlling inventory costs. Annotation c. by Book News, Inc., Portland, Or.