Principles and Practice of Sport Management » (3rd Edition)

Thorough, practical, and lively, this book lays the groundwork for students as they study and prepare for successful careers in sport management.

Booknews

Provides information in sport management, law, marketing, finance, ethics, and history, applied to diverse segments of the sport industry, including high school, collegiate, and professional sport; international sport and European sport club systems; and health, fitness, and recreation. Also addresses corollary industries such as broadcasting, media relations, and facility and event management. Appropriate for undergraduates in introductory sport management courses. Pedagogical devices include the inclusion of key words, skills, and concepts, along with some case studies and professional resources. Annotation c. by Book News, Inc., Portland, Or.