Authors: Bruce R. Barringer
ISBN-13: 9780132318327, ISBN-10: 0132318326
Format: Paperback
Publisher: Prentice Hall
Date Published: January 2008
Edition: 1st Edition
Book Synopsis
This book is for the future entrepreneur who want to understand the critical issues and feasibility of developing a business venture, while developing and extensive business plan.
Topics guide students through every step of the business plan process including feasibility analysis worksheets, creating a sample plan, and presenting a business plan.
MARKET: For entrepreneurs who are looking for guidance with developing effective and compelling business plans.
Table of Contents
Preface xiii
About the Author xvii
Starting the Process 1
Why Plan? 1
Introduction 1
Reasons for Writing a Business Plan 2
Who Reads the Business Plan and What Are They Looking For? 6
Guidelines for Writing a Business Plan 8
Types of Businesses 13
The Plan for the Book 14
Chapter Summary 17
Review Questions 18
Application Questions 19
Endnotes 20
What to do Before the Business Plan is Written 21
Developing and Screening Business Ideas 21
Introduction 21
Three Most Common Sources of New Business Ideas 22
Changing Environmental Trends 23
Technological Advances 26
Political Action and Regulatory Changes 26
Unsolved Problems 27
Gaps in the Marketplace 28
Techniques for Generating Ideas 32
Brainstorming 32
Focus Groups 33
Library and Internet Research 34
First Screen 35
Strength of the Business Idea 36
Industry-Related Issues 37
Market- and Customer-Related Issues 38
Founder- (or Founders-) Related Issues 39
Financial Issues 40
Chapter Summary 41
Review Questions 42
Application Questions 42
Endnotes 43
First Screen 44
Internet Resource Table 48
Feasibility Analysis 53
Introduction 53
Template for Completing a Feasibility Analysis 54
Product/Service Feasibility 56
Industry/Target Market Feasibility Analysis 60
Organizational Feasibility Analysis 63
Financial Feasibility Analysis 65
Chapter Summary 67
Review Questions 68
Application Questions 68
Endnotes 69
Full Feasibility Analysis 70
Preparing a Business Plan 81
Introductory Material, Executive Summary, and Description of the Business 81
Introduction 81
Cover Page and Table of Contents 82
Cover Page 82
Table of Contents 83
Executive Summary 83
Format 83
Content 87
Company Description 88
Company History 91
Mission Statement 92
Products and Services 93
Current Status 94
Legal Status and Ownership 95
Selecting the Name for a Business 96
Primary Consideration in Naming a Business 96
Legal Issues 97
Chapter Summary 98
Review Questions 98
Application Questions 99
Endnotes 100
Industry Analysis 101
Introduction 101
Industry Definition 103
Industry Size, Growth Rate, and Sales Projections 104
Industry Size 105
Industry Growth Rate 107
Industry Sales Projections 109
Industry Characteristics 109
Industry Structure 109
Nature of Participants 113
Ratios 114
Key Success Factors 114
Industry Trends 115
Environmental Trends 116
Business Trends 118
Long-Term Prospects 118
How the Industry Analysis Affects and Is Affected by Other Sections of the Plan 119
Chapter Summary 120
Review Questions 120
Application Questions 121
Endnotes 122
Market Analysis 123
Introduction 123
Market Segmentation and Target Market Selection 124
Market Segmentation 127
Selecting a Target Market 128
Target Market Size and Trends 129
Buyer Behavior 133
Competior Analysis 134
Identification of Direct, Indirect, and Future Competitors 134
Competitive Analysis Grid 138
Preparing the Content of an Effective Business Plan Presentation 239
Sample Business Plan Presentation 240
Chapter Summary 253
Review Questions 254
Application Questions 255
Endnotes 255
Name Index 257
Subject Index 259
Subjects