Power Sales Words: How to Write It, Say It and Sell It with Sizzle » (Bargain)

A hands-on guide to writing copy that sells.

Acknowledgments

The 12 Laws of Writing Compelling Copy
How to Use This Book
The Fear Factor (Or Copywriting 101 for Anyone Who Has to Write Almost Anything)

Section I: Keep It Simple
Section II: Make It Provocative
Section III: Nix the Bells and Whistles
Section IV: Closing Arguments
Section V: Choose Your Words Wisely
Section VI: Product Attributes
Section VII: Conclusion: Edit, Edit, Revise, and Tweak
Section VIII: How I Wrote the Appendix

Appendix A: Synonym Finder
Appendix B: Polar Opposites
Appendix C:
One List My Seventh Grade English Teacher Asked Me to Include
Appendix D: Three Essays for Writers
About the Author