Authors: Robert G. Cooper, Scott J. Edgett, Elko J. Kleinschmidt, Elko J. Kleinschmidt, Scott J. Edgett
ISBN-13: 9780738205144, ISBN-10: 0738205141
Format: Hardcover
Publisher: Basic Books
Date Published: January 2001
Edition: 2nd Edition
Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario. Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario. Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario. Scott J. Edgett is associate professor of marketing at McMaster University and director of the Product Development Institute. He lives in Ancaster, Ontario. Elko J. Kleinschmidt is professor of marketing and international business and director of the engineering and management program at McMaster University. He lives in Ancaster, Ontario.
The definitive guide on how to manage your company's product portfolio for maximum long-term growth-fully updated and expanded.
Emphasizing long-term growth, this guide to portfolio management examines the methods used by major companies and explains the principles governing resource allocation for developing projects. Particular attention is given to determining which products are most worthy of resource allocations, creating a balanced portfolio, improving estimates for market forecasts and pricing, and implementing a portfolio management strategy. The authors teach marketing at McMaster University. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Exhibits | ||
Acknowledgments | ||
Ch. 1 | The Quest for the Right Portfolio Management Process | 1 |
Ch. 2 | Three Decades of R&D Portfolio Methods: What Progress? | 15 |
Ch. 3 | Portfolio Management Methods: Maximizing the Value of the Portfolio | 29 |
Ch. 4 | Portfolio Management Methods: Seeking the Right Balance of Projects | 73 |
Ch. 5 | Portfolio Management Methods: A Strong Link to Strategy | 105 |
Ch. 6 | Portfolio Management Methods Used and Performance Results Achieved | 145 |
Ch. 7 | Challenges and Unresolved Issues | 173 |
Ch. 8 | Data Integrity: Obtaining Reliable Information | 207 |
Ch. 9 | Making Strategic Allocations of Resources: Deployment | 247 |
Ch. 10 | Making Portfolio Management Work for You: Portfolio Management and Project Selection | 269 |
Ch. 11 | Designing and Implementing the Portfolio Management Process: Some Thoughts and Tips Before You Charge In | 303 |
App. A | Overhauling the New Product Process | 333 |
App. B | Sample Gate 3 Screening Criteria (Scored) | 341 |
App. C | NewPort Max Software: A Tool for New Product Portfolio Management | 345 |
App. D | The NewProd 3000 Model | 347 |
Reference Notes | 349 | |
Index | 365 | |
About the Authors | 381 |