Authors: Ronald A. Smith
ISBN-13: 9780801866869, ISBN-10: 0801866863
Format: Hardcover
Publisher: Johns Hopkins University Press
Date Published: November 2001
Edition: 1st Edition
Ronald A. Smith is a professor emeritus at Penn State University and has held the position of Secretary-Treasurer of the North American Society for Sport History since 1972. His many books include Big-Time Football at Harvard, 1905; Sports and Freedom: The Rise of Big-Time College Athletics; and Saga of American Sport.
"A well-researched, historical analysis... Provides an often troubling account of the corruptive power of money, broken promises, misguided priorities, crushed dreams and academic compromises." -- Journalism and Mass Communication Editor
Contents:
Acknowledgments
Introduction
1 The Media and Early College Sport
2 Marconi, the Wireless, and Early Sports Broadcasting
3 The Broadcasters
4 Graham McNamee and Ted Husing Dominate the Airwaves
5 The Radio Threat to College
6 In the Image of Rockne: Notre Dame and Radio Policy
7 Radio Goes "Bowling": The Rose Bowl Leads the Way
8 Sport and the New Medium of Television
9 Networks, Coaxial Cable, Commercialism, and Concern
10 Notre Dame Chooses Commercial TV
11 Penn Challenges the NCAA and the Ivy League
12 The NCAA Experimental Year and Reactions
13 Networks: The Du Mont Challenge
14 Regional Conferences Challenge a National Policy
15 TV and the Threat of Professional Football
16 Roone Arledge and the Influence of ABC-TV
17 Advertising, Image versus Money, and the Beer Hall Incident
18 The Television Announcer's Role in Football Promotion
19 The Cable Television Dilemma: More May Be Less
20 TV Money, Robin Hood, and the Birth of the NCAA
21 TV Property Rights and a CFA Challenge to the NCAA
22 Oklahoma and Georgia Carry the TV Ball for the CFA Team
23 TV, Home Rule Anarchy, and Conference Realignments
24 Basketball: From Madison Square Garden to a Televised Final Four
25 TV's Unfinished Business: The Division I-A Football Championship
Appendix: Radio, TV, and Big-Time College
Sport: A Timeline
Notes
Bibliographical Essay
Index