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Pikachu's Global Adventure: The Rise and Fall of Pokemon » (1st Edition)

Book cover image of Pikachu's Global Adventure: The Rise and Fall of Pokemon by Joseph Tobin

Authors: Joseph Tobin (Editor), David Buckingham (Contribution by), Julian Sefton-Green (Contribution by), Anne Allison (Contribution by), Koichi Iwabuchi
ISBN-13: 9780822332879, ISBN-10: 0822332876
Format: Paperback
Publisher: Duke University Press Books
Date Published: January 2004
Edition: 1st Edition

Author Biography: Joseph Tobin

Joseph Tobin is the Nadine Mathis Basha Professor of Early Childhood Education at Arizona State University. He is the author of “Good Guys Don’t Wear Hats”: Children’s Talk about the Media, editor of Making a Place for Pleasure in Early Childhood Education, and coauthor of Preschool in Three Cultures: Japan, China, and the United States.

Book Synopsis

Pokemon in a transnational and multidisciplinary perspective.

1	Introduction	3
2	Structure, Agency and Pedagogy in Children's Media Culture	12
3	Cuteness as Japan's Millennial Product	34
4	How "Japanese" Is Pokemon?	53
5	Localizing the Pokemon TV Series for the American Market	80
6	Panic Attacks: Anti-Pokemon Voices in Global Markets	108
7	Initiation Rites: A Small Boy in a Poke-World	141
8	Pokemon in Israel	165
9	How Much Is a Pokemon Worth? Pokemon in France	187
10	Localizing Pokemon through Narrative Play	211
11	The Multiple Identities of Pokemon Fans	226
12	Masculinity, Maturity and the End of Pokemon	241
13	Conclusion: The Rise and Fall of the Pokemon Empire	257
	Contributors	293
	Index	295