Authors: Henri J. A. Charmasson, John Buchaca
ISBN-13: 9780470339459, ISBN-10: 0470339454
Format: Paperback
Publisher: Wiley, John & Sons, Incorporated
Date Published: August 2008
Edition: New
Henri Charmasson is an attorney with a 35-year career in the field of intellectual property (IP) law. He has been a naming adviser to major corporations. Henri is also an inventor with his name on 15 U.S. patents and an entrepreneur who sits on the board of several small business corporations. In his early engineering career, Henri designed computer hardware. Henri has authored several articles and delivered lectures on patent, copyright, trademark and trade secret topics, and written an authoritative treatise about the art of naming companies and branding new products. Born, raised, and educated in sunny Provence, France, he’s found in California the ideal place to exert his enterprising spirit.
John Buchaca, also an Intellectual Property law attorney, is a former software engineer and occasional inventor, and has worked with Henri for more than 15 years. Indeed, when Henri wrote the first edition of this book, John regarded himself as the “first dummy.” Before becoming a lawyer, he worked in ocean acoustics analysis and modeling and computer programming. His undergraduate degree is in applied mathematics. But his highest claim to fame (according to Henri) is to be married to Henri’s daughter and to be the father of two of Henri’s grandchildren. He lives in San Diego, California where he is a partner at Charmasson, Buchaca & Leach, LLP, an IP law firm.
Useful tips and step-by-step guidance from filing to issue to license
Acquire and protect your share of this major business asset
Want to secure and exploit the intellectual property rights due you or your company? This easy-to-follow guide shows you how — helping you to evaluate your idea's commercial potential, conduct patent and trademark searches, document the invention process, license your IP rights, and comply with international laws. Plus, you get detailed examples of each patent application type!
Discover how to:
See the CD appendix for details and complete system requirements.
Introduction | 1 | |
About This Book | 1 | |
Conventions Used in This Book | 2 | |
Foolish Assumptions | 3 | |
How This Book Is Organized | 3 | |
Icons Used in This Book | 5 | |
Where to Go from Here | 6 | |
Part I | Covering Your Assets: Intellectual Property Basics | 7 |
Chapter 1 | Examining the Tools in Your IP Box | 9 |
Buying into Intellectual Property | 9 | |
Exploring the Patent Process | 11 | |
Copyrighting Your Creations | 13 | |
Claiming Your Identity: Trademarks and Other Commercial Handles | 14 | |
Keeping It Quiet: Trade Secrets | 16 | |
Putting It in Writing: Looking at Contractual IP Rights | 16 | |
Putting Your IP to Work at Home and Abroad | 17 | |
Chapter 2 | Protecting Your Intellectual Property | 19 |
Examining Your Motives | 19 | |
Implementing an IP Program | 21 | |
Chapter 3 | Dealing with Professionals and Picking Up the Tab | 31 |
Getting the Help That You Need | 31 | |
Finding and Retaining an IP Professional | 35 | |
Staying within Your Meager Means | 37 | |
Working with Foreign IP Professionals | 40 | |
Coordinating with Other Professionals | 41 | |
Part II | If You Build It, They Will Come: Patenting Your Product | 43 |
Chapter 4 | Understanding Patents and How They Work | 45 |
Presenting a Patent Explanation | 45 | |
Dissecting the Beast: The Three Types of Patents | 47 | |
Checking Out the Mechanics: Specifications and Claims | 49 | |
Playing by the Rules: The Three-Part Patentability Test | 51 | |
Chapter 5 | Testing the Water Before You File for a Patent | 57 |
Assessing What You Have | 57 | |
Making Sure a Patent Is Right for You | 60 | |
Starting Things Off on the Right Foot | 65 | |
Chapter 6 | The Quest for the Unholy Grail: The Patent Search | 67 |
To Search or Not to Search | 68 | |
Conducting an Anticipation Search | 70 | |
Looking at Other Patent Searches | 77 | |
Chapter 7 | Preparing Your Patent Application | 79 |
Understanding the Patent Application | 79 | |
Choosing between Formal and Provisional Applications | 80 | |
Deconstructing the Patent Application | 83 | |
Disclosing Your Invention in the Specification | 84 | |
Arguing Your Case for Patentability | 85 | |
Staking Your Claims | 87 | |
Actively Participating in Application Preparation | 95 | |
Chapter 8 | Filing Your Patent Application | 99 |
Packaging the Application | 99 | |
Letting Go: Sending Your Application to the USPTO | 102 | |
Meeting Your Filing Deadlines | 102 | |
Keeping Your Application Under Wraps | 103 | |
Asking for Special Status | 106 | |
Preparing and Filing Some Simplified Patent Applications | 109 | |
Making Money and Taking Precautions While You Wait for Your Patent | 110 | |
Filing Again: Entering a Continuation Application | 111 | |
Chapter 9 | Wrestling with the Patent Examiner | 113 |
Touring the USPTO | 114 | |
Clearing Initial Administrative Hurdles | 116 | |
Splitting Up Is Hard to Do: Restricting the Application | 119 | |
Getting In on the Action--The Office Action | 121 | |
Reacting to a Final Rejection | 135 | |
Getting Flagged for Interference | 137 | |
Requesting a Statutory Invention Registration | 140 | |
Avoiding a Third-Party Protest | 141 | |
Chapter 10 | Entering the Home Stretch: Getting Your Patent Issued | 143 |
Getting the Green Light | 144 | |
Put the Champagne Down: Taking Corrective Action | 145 | |
Dealing with Defective Patents | 146 | |
Submitting to Reexamination | 152 | |
Changing the Names of the Inventors or Assignees | 156 | |
Remembering to Pay Maintenance Fees | 157 | |
Marking Your Widgets with the Patent Number | 158 | |
Part III | Knowing Your Copyrights | 159 |
Chapter 11 | Entering the Whimsical World of Copyrights | 161 |
Getting to Know the Copyright | 162 | |
Defining an Original Work of Authorship | 162 | |
Determining What Is Copyrighted and What Isn't | 165 | |
The Scope of Copyright Protection | 168 | |
So What Does a Copyright Do for Me? | 171 | |
Chapter 12 | Untangling Ownership Issues | 179 |
Staking a Claim: Making Sure That You Own the Copyright | 180 | |
Changing Owners: Transferring Interest in a Copyright | 185 | |
Investigating the Status of a Copyright | 187 | |
Chapter 13 | Giving Your Copyright Fangs | 189 |
Making It Official: Registration | 189 | |
Finding and Filling Out Forms | 193 | |
Depositing Copies of the Work | 199 | |
Marking Your Copyrighted Work | 203 | |
Getting Help from Uncle Sam | 205 | |
Recording Copyright Documents | 206 | |
Part IV | Making Your Mark: Protecting Your Commercial Identity | 207 |
Chapter 14 | Solving Your Identity Crisis | 209 |
Hitting the Right Mark: A Commercial Identifier Inventory | 210 | |
Putting Commercial Identifiers to Work | 214 | |
Testing the Legal Strength of Commercial Identifiers | 218 | |
Chapter 15 | Creating the Next Household Name | 223 |
Marketing Muscle: The Components of Good Commercial Identifiers | 224 | |
Trying the Tricks of the Trade | 227 | |
Avoiding the Seven Deadly Identifier Sins | 231 | |
Chapter 16 | Conducting an Availability Search | 235 |
Practicing Prudence | 235 | |
Defining the Scope of Your Search | 237 | |
Carrying Out Your Search | 241 | |
Analyzing the Results | 244 | |
Chapter 17 | Establishing and Registering Your Commercial Identifier | 249 |
Gaining Exclusive Rights to a Commercial Identifier | 250 | |
Registering Your Commercial Identifier | 250 | |
Preparing Your In-Use or ITU Application | 254 | |
Pushing Your Application Through the USPTO | 261 | |
Keeping Your Registration Up to Snuff | 268 | |
Losing Your Commercial Identifier | 269 | |
Part V | Exploiting and Enforcing Your IP Rights | 271 |
Chapter 18 | All Abroad: Protecting Your IP Rights in Other Countries | 273 |
Pros and Cons of International Patents | 273 | |
First Things First: Three Basic Rules of Filing for Foreign Patents | 276 | |
Charting a Course: Where Should You File Your Patent Application? | 277 | |
Filing for Design Protection Abroad | 286 | |
Protecting Your Plant Overseas | 287 | |
Protecting Your Mark Abroad | 288 | |
Copyrighting Overseas | 290 | |
Chapter 19 | Making 'Em Pay: Licensing Your IP Rights | 291 |
Types of Licenses | 291 | |
Inspecting Basic Elements of a License | 293 | |
Assigning Rather Than Licensing | 298 | |
Getting Down to the Government Stuff | 298 | |
Adopting a Licensing Strategy | 300 | |
Making Beautiful Music Business | 301 | |
Chapter 20 | Nailing the Bad Guys (The Infringers) | 305 |
Determining Infringement | 305 | |
Stopping Infringement Cold | 309 | |
Part VI | The Part of Tens | 315 |
Chapter 21 | Top Ten Patent Application Pitfalls | 317 |
Choosing a Utility Patent When Other Protection Will Fit the Bill | 317 | |
Filing When You Can't Afford It | 317 | |
Going It Alone | 318 | |
Concealing the Past | 318 | |
Showing Your Hand | 318 | |
Naming a Non-Inventor | 319 | |
Disclosing Too Little | 319 | |
Disclosing Too Much | 319 | |
Waiting Too Long | 320 | |
Accepting Money in Exchange for a Share of the Profits | 320 | |
Chapter 22 | Ten Common Copyright Questions | 321 |
I Wrote a Children's Story: Can I Get a Copyright? | 321 | |
I Coined a Campaign Slogan for the Next Election: Can I Copyright It? | 321 | |
I Have an Idea for a TV Show: How Do I Get It Copyrighted? | 322 | |
How Much of a Copyrighted Work Can I Copy without Infringing the Copyright? | 322 | |
I'm Designing a Web Site: Can I Use Graphics Copied from a Magazine? | 322 | |
Can I Use a Popular Song in a Video Clip of My Dog to Send to America's Funniest Animals? | 322 | |
I'm a Teacher: Can I Copy a Page from a Book and Give the Copies to My Students? | 323 | |
How Long Does a Copyright Last? | 323 | |
Where Can I Get Permission to Copy a Protected Work? | 323 | |
Can I Protect Software with a Copyright and a Patent? | 323 | |
Chapter 23 | The Ten Worst Naming Blunders | 325 |
Using Your Family Name | 325 | |
Mimicking Another Company's Brand | 326 | |
Describing Your Product or Service | 326 | |
Having Brainstorming Sessions | 326 | |
Holding a Naming Contest | 327 | |
Ignoring the Customer | 327 | |
Creating Techno-Babble | 327 | |
Choosing Availability over Exclusivity | 327 | |
Relying on the Logo | 328 | |
Leaving Your Mark Unprotected | 328 | |
Chapter 24 | More Than Ten Great IP Resources | 329 |
Contacting the USPTO for General Info | 329 | |
Contacting the U.S. Copyright Office | 330 | |
Accessing Online Applications | 330 | |
Old-Fashioned Application Access | 331 | |
Getting Down with Government Manuals | 331 | |
The Government Printing Office | 332 | |
Inquiring about IP Litigation Info | 332 | |
Further Reading for the IP-Addicted | 332 | |
Appendix | 333 | |
Index | 341 |