PR on a Budget: Free, Cheap, and Worth the Money Strategies for Getting Noticed »

Leonard Saffir served as executive vice president of Porter Novelli, one of the largest public relations firms in the world. His impressive client list includes: Philip Morris USA, MasterCard, Pepsi Cola, Bristol-Myers, Mattel, Gilette, and many others. He is the recipient of the Public Relations Society of America’s prestigious Silver Anvil and Big Apple awards, and several PRSA Certificates of Commendation. He has also won numerous journalism awards and is a past president of the Overseas Press Club of America.

For those who think their "widget" is the coolest around and are going it alone with PR, getting publicity is often a confusing, hit-or-miss process. Incorporating public relations in business plans can be the difference between success and failure. But recognizing the power of PR is one thing; harnessing it is another. PR on a Budget proves that it is possible to handle a business or organization's public relations in a manageable, logical, and cost-effective fashion.