Outside the Box: Corporate Media, Globalization, and the UPS Strike »

Deepa Kumar is an assistant professor in the Department of Journalism and Media Studies at Rutgers University.

A provocative analysis of the media's role in the 1997 United Parcel Service workers' strike.

Preface     vii
Acknowledgments     xvii
Globalization and the Media
Globalization and the UPS Strike     3
Understanding the Corporate Media: A Dominance/Resistance Model     33
Media Coverage of the UPS Strike
"Us" and "Them": The Nationalist Narrative in Network Television News     59
Breaking Through: Newspaper Coverage of the UPS Strike     89
The Battle for Hegemony: How Did the Teamsters Win?     116
Theory and Lessons
Retheorizing Resistance in Communication and Media Studies     175
Conclusion: Lessons of the UPS Strike     175
An Interview with Ron Carey: The Story of a Militant Union Leader     185
Notes     197
Index     227