Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus »

Michael Miller is a former marketer and a prolific writer who has authored more than seventy-five books over the past two decades. He is known for his casual, easy-to-read writing style and his ability to explain a wide variety of complex topics, and his books have sold more than a million copies. Visit Michael at www.molehillgroup.com, where you'll also find access to his several blogs.

Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants. Suppose you could get input from the creative cubicle-dwellers as well as executives managing multimillion-dollar marketing firms. You could learn proven skills and techniques that would revolutionize your marketing efforts. That discussion is packaged in these pages. Whether youre a veteran marketing professional or a novice entering the field, you cant afford to miss this wisdom.

Introduction     xiii
Joan Holman: Joan Holman Productions     1
Greg Hartnett: Best of the Web & Hotel Hotline     13
Jacob Hawkins: Overstock.com     25
Mark Oldani: Circuit City     37
Jeffrey Glueck: Travelocity     47
Lauren Freedman: the e-tailing group     59
Tamara Adlin: adlin, inc.     71
Steve Rubel: Edelman     85
Greg Jarboe: SEO-PR     95
Eric Ward: Link Marketing Consultant     111
Jordan Gold: Freedom     123
Heather Lloyd-Martin: SuccessWorks     135
Chris Baggott: Compendium Blogware     145
Ed Shull: NetResults     163
Brian Lusk: Southwest Airlines     175
Lee Odden: TopRank Online Marketing     185
Jill Whalen: High Rankings     197
Liana Evans: KeyRelevance     207
Perry Marshall: Perry S. Marshall & Associates     217
Kevin Lee: Didit     225
Paul O'Brien: Zvents     237
Ron Belanger: Yahoo!     247
David Fischer: Google     261
Phil Terry: Creative Good     273
Patrick Duparcq: Kellogg School of Management, Northwestern University     287
Index     303